Whether you're building out a new set of landing pages or revamping existing ones for your ecommerce PPC campaign, optimizing your landing pages can help promote better conversion rates. The art of landing page optimization depends on a number of variables. Two of the most contingent variables are what it is you're offering (e.g. expensive product vs. cheap product) and what … [Read more...] about Tips for PPC Landing Page Optimization
Ecommerce Marketing Articles
Ecommerce marketing involves strategically promoting products or services through various online channels, such as social media, email campaigns, and search engine optimization, to attract, engage, and convert potential customers.
3 Reasons Why Your Ecommerce SEO Campaign Should Include Google Plus
There's no doubt that a truly powerful SEO campaign will better thrive by integrating social media. One social platform that still doesn't get the respect it deserves is Google Plus. Although Google Plus is an emerging social media network, its user community is growing fast. But what's far more unique about Google Plus compared to other social media networks is that … [Read more...] about 3 Reasons Why Your Ecommerce SEO Campaign Should Include Google Plus
3 Ecommerce SEO Health Concerns That You Should Monitor
If SEO is an important marketing avenue for your ecommerce site, then you'll want ensure that it's healthy and free of any illnesses that might diminish your search rankings. Although there are several factors that contribute to on-site ecommerce SEO, I will touch on three common ailments that you can remedy rather quickly. 1. Call-to-Action (CTA) Weaknesses Driving … [Read more...] about 3 Ecommerce SEO Health Concerns That You Should Monitor
Keyword Research Tips for Ecommerce SEO
Perhaps one of the most important aspects of ecommerce SEO is researching and selecting keyword targets. Although this process might seem elementary, the decision of which keywords to pursue can often make or break an ecommerce SEO campaign. Most of us who know a thing or two about SEO are familiar with Google Keyword Tool (or "GKT") found in AdWords. This is the most … [Read more...] about Keyword Research Tips for Ecommerce SEO
Ecommerce Remarketing with Google Analytics
Remarketing has been a part of the Google AdWords arsenal for some time now, however only some ecommerce marketers use it to their advantage. Remarketing is an effective Pay Per Click (PPC) advertising model that allows ecommerce marketers to serve follow-up ads to past website visitors. The foundation to remarketing centers on building a targeted list or audience within … [Read more...] about Ecommerce Remarketing with Google Analytics
Ecommerce Marketing Elements to Optimize Conversions
To maximize visitor actions on your website—whether they order or not—you first need to get them there. Then you can get them to do what you want them to do, be it place an order, sign up for RSS, download a free report or opt-in to your newsletter. It is imperative to build a relationship with prospective and existing customers and that you communicate with them often. … [Read more...] about Ecommerce Marketing Elements to Optimize Conversions
Google Adsense Top Recommended Ecommerce Site Tools
Adsense. I mention Google Adsense in my recommended Google Tools, because it’s an easy way to make money on site exits. For example, out of every one hundred visitors to your site on average 99% will leave without taking your desired action. So having Adsense gives you the opportunity to make money when people exit your site. You can position your Adsense block within … [Read more...] about Google Adsense Top Recommended Ecommerce Site Tools
Using Google Pay Per Click (PPC) to Get Immediate Ecommerce Sales
Pay Per Click (PPC). Pay Per Click advertising is a great way to get your website instant traffic by using Google’s advertising model (Google Adwords). Microsoft and Yahoo also offer the PPC advertising model but their user interfaces are complex and their search engines cannot get close to Google with regards quantity and quality of users and searchers. I recommend starting … [Read more...] about Using Google Pay Per Click (PPC) to Get Immediate Ecommerce Sales
Article Marketing to Drive Traffic to Your Ecommerce Business
Article Marketing. Content makes the Internet what it is. One of the best marketing and SEO strategies that you can do for your ecommerce site is to write articles—or hire a freelance author to write articles for you—and submit them to the popular article directories. More articles submitted equal more incoming links and more entry pages to your website. This will ultimately … [Read more...] about Article Marketing to Drive Traffic to Your Ecommerce Business
Using Google Business to Drive Traffic to Your Ecommerce Website
Google Business. Google Business gives you the opportunity to target your website specifically at local customers. If you optimize your Google Business advert well, you will within time get top ranking positions for your local search main key phrases. In the search result listing itself, you have the benefit of a map and the address of your location, which greatly emphasizes … [Read more...] about Using Google Business to Drive Traffic to Your Ecommerce Website