For an online business to be successful it must first innovate and then market. Innovation is simply entering a product, market or niche but doing it better.
Online Marketing is imperative for getting more visitors and subsequently increasing conversions (or sales). If your website is struggling, it’s guaranteed to be in one of these 2 key areas.
Ecommerce Juice can help you turbo-charge your web rankings through online marketing or increase orders with your existing traffic through simple conversion strategies.
Online Marketing
SEO or Search Engine Optimisation
is the ability to use specific on-site and off-site attributes and dynamics that enable the major search engines (Google, Microsoft Live Search and Yahoo) to rank and position your website and its pages in the top 10 of the search results pages when a searcher searches for your target keyword or keyphrase.
Lower than top 10 positions and your chances of getting traffic and conversions reduce by up to 90% +. This method of marketing is solid as 80% of all searches online use the search engines with Google taking the majority of these searches. So essentially we need to be at the top of Google.
Link Building
is a fundamental strategy in your Off-Site SEO artillery. However links are not created equal and it’s imperative to build in the right frequency and source the right links in quality, quantity and with the right elements. As your site grows over time if your product or service is newsworthy then you’ll experience the phenomenon that is Organic Momentum and this is when people start to link to your site homepage or site inner pages with nothing required in return. They do this simply to give value to their site visitors by recommending your site, product or information.
Content
is vital for Traffic and Conversion on your website and must not only captivate, educate, and inspire but must also look clean and balanced, read well and use your target keywords and keyphrases in the right density or amount.
PPC or Pay Per Click
Online Marketing is a great way to get your website instant traffic by using Google’s advertising model (Adwords). By targeting specific keywords and keyphrases you can get immediate exposure based on a specific daily budget. You pay Google for every click when visitors enter your site through your Adwords advert. It’s important to start small, hone your skills in your particular market or niche and then roll out more adverts once your click-to-conversion ratio is profitable.
Social Media
Online Marketing is the latest and most exciting medium of online marketing and taps into the viral or word-of-mouth marketing model. Social Media sites are now frequented by millions of daily users and love them or hate them you have at your disposal a massive target market.
Video
Online marketing is a key way of transferring hungry and ready-to-buy visitors to your website by way of displaying your website address (URL) in the video, product placement again in the video or automatic transfer when the video ends. Add to this that video sites such as YouTube allow you to assign key SEO (Search Engine Optimisation) attributes to your videos means that your videos can score in the major search engines’ SERPs (Search Engine Results Pages) or just results for short in rapid time and in the top 10.
