Ecommerce Foundational Principle 3 - Positioning Positioning is about perception and how you want your ecommerce site and business as a whole to be perceived by your prospects and customers. Remember, prospects are potential customers. So ask yourself, do your target customers feel that this is the website they would like to buy from? Position your ecommerce website to match … [Read more...] about Ecommerce Foundational Principle 3 – Positioning
Ecommerce Marketing Articles
Ecommerce marketing involves strategically promoting products or services through various online channels, such as social media, email campaigns, and search engine optimization, to attract, engage, and convert potential customers.
Ecommerce Foundational Principle 1 - Traffic > Conversion > Relationship Traffic. Your website needs traffic. Without targeted traffic your site will get lost in cyberspace gathering virtual cobwebs! Sure, over time, someone will stumble on your website. Some visitors may even buy your product or service, or subscribe to your email newsletter list or blog; however, … [Read more...] about Ecommerce Foundational Principle 1 – Traffic > Conversion > Relationship
Use your Email Newsletter & Email Marketing to Maximize Ecommerce Sales. One of the best ways to stay in contact with your new and existing customers and sell more products is via a newsletter. This is critical for your ecommerce business success as it keeps your customer informed about new products, new services, and special offers and just keeps them in touch with you … [Read more...] about Use Your Email Newsletter & Email Marketing to Maximize Ecommerce Sales.
Using RSS on your Ecommerce Store or Blog for optimum readership. RSS (‘Real Simple Syndication’) is a way of delivering information from your website to your prospects via an RSS Reader, which displays your content on their PC, Mac, Phone, Tablet, Slate or PDA in an easy to view way. Just like the newsletter strategy above, it is about building and maintaining … [Read more...] about Using RSS on your Ecommerce Store or Blog for optimum readership.
Using Social Media Marketing in your Ecommerce Business. Creating accounts on the top social sites such as Facebook and Twitter allows you to communicate to your existing customers regularly and in real time, keeping your friends and followers in the loop. You simply post comments on Facebook and tweet on Twitter about anything related to your everyday business events, new … [Read more...] about Using Social Media Marketing in Your Ecommerce Business.
Social Media Marketing. Social Marketing is the latest medium of online marketing and taps into a networking effect that follows the viral or word of mouth marketing model. Social Media sites are frequented by millions of daily users, and, love them or hate them, you have at your disposal a massive, connected audience. Social sites including Facebook, Bebo and Myspace … [Read more...] about Ecommerce Social Media Marketing | Top Social Networking Top Tips
On-Site Articles. On-Site Articles are different to the SEO articles mentioned above. On-site articles are of higher quality. As a rule they are 500–800 words or longer and are designed to rank well in Google as well as being written for your on-site visitors to read. Topics covered are buyer’s guides, how-to and technical articles, all written with persuasion to sell your … [Read more...] about Ecommerce Article Marketing | Articles to Market Your Ecommerce Store
Video Marketing. Video is an excellent medium for you to give your name and your face visibility as an expert in your marketplace and to convert browsers in to buyers. Video Ideas: You can produce product sales videos, product demo videos, product review videos, customer product review videos, technical product videos and testimonial videos. Create a YouTube … [Read more...] about Ecommerce Video Marketing | Video Tips for Ecommerce
Blog Marketing. If you are wondering what this has to do with marketing your ecommerce business, then it is very simple. It creates lots of SEO friendly content! Google constantly searches for and recognizes new content. Blogs especially are regarded as fresh and relevant content that Google likes to supply to its Google searchers. Google ranks blogs rapidly and high in its … [Read more...] about Ecommerce Blog Marketing | Ecommerce Blogging Top Tips
Newsletters. When a visitor leaves your website, then as a minimum you want them to have signed up to your newsletter or subscribed to your RSS feed or even clicked an Adsense link making you money on the ‘exit click’. Having them place an order is obviously the goal, but with only .07 in every 100 visitors buying, we have a large number of visitors where we still need to … [Read more...] about Ecommerce Newsletter | Ecommerce Email Marketing