The Power of Authority: What it Means People have always looked up to experts and authority figures, seeking them out for advice and following their recommendations. The word of an established authority weighs heavy for anyone who’s trying to make a decision, be it something personal or something for their business. That’s probably the reason why many medicine … [Read more...] about Authority Marketing: Simple Tips to Building Awareness in Your Niche
Ecommerce Marketing Articles
Ecommerce marketing involves strategically promoting products or services through various online channels, such as social media, email campaigns, and search engine optimization, to attract, engage, and convert potential customers.
For an online business to be successful it must first innovate and then market. Innovation is simply entering a product, market or niche but doing it better. Online Marketing is imperative for getting more visitors and subsequently increasing conversions (or sales). If your website is struggling, it's guaranteed to be in one of these 2 key areas. Ecommerce … [Read more...] about Ecommerce Online Marketing
Success online isn’t achieved by mediocrity, wishful thinking or luck. It's simply a case of following a specific Formula, that once applied generates whatever you choose, whenever you choose to implement it. A formula that consistently delivers is built on education, experience, hard graft and real results and until you’ve been in the web trenches, internalised this key … [Read more...] about Formula for Ecommerce Website Success
Day 1 - Discover the 4 Critical Steps for Your E-commerce Business. Today I want to give you a quick heads up on e-commerce and how you can get it right from now. Whether you are a Start-Up or an Existing e-commerce online trader, I know for sure you will be leaving money on the table! Did you know ... Give or take, 97% of e-commerce websites make $0 profits in their … [Read more...] about E-commerce Email Sequence Example
Search Engine Optimisation commonly known as SEO is the strategy of boosting your website ranking in the Google search engine results for your chosen and targeted keywords and key phrases. SEO is implemented on-site and off-site each having a synergistic effect with and affecting your desired growth in traffic to your website and ultimately increasing sales or conversions in … [Read more...] about Search Engine Optimisation (SEO) Solutions & Strategy
In the fast-paced world of ecommerce, capturing the attention of your target audience is crucial. One effective way to stand out from the crowd and captivate your customers is through visual storytelling. One of the hottest digital marketing trends for ecommerce, visual storytelling is a powerful tool that combines narrative elements with captivating visuals, creating an … [Read more...] about The Role of Visual Storytelling in Ecommerce
If you are new to SEO, you've probably heard a lot about "Alt Text" for SEO and how important it is to optimise your images for search engines. But what exactly is Alt Text? And why should you care about it? In this article, I'll give you the answers to these questions and more so that you can start optimizing your images for search engines. What is Alt … [Read more...] about Alt Text for SEO – The Simple Guide to Optimizing Your Images for Search Engines
I have been chipping away at carrying more clients to online stores for over ten years. I've been helping a wide range of organizations from plumbers, lawyers to enterprise ecommerce businesses with their SEO. Doing SEO for an ecommerce site is the hardest. Most sites have SEO issues as they don't follow the ecommerce SEO best practices during the development phase. If you are … [Read more...] about 3 Of the Most Common Ecommerce SEO Mistakes (And How to Fix)
Business has always been about making profit. Well, that is what it has always been about. Thanks to the emergence of ecommerce, business is no longer business as usual. Below are some of the ways ecommerce has revamped the business structure. Lower cost of operation Imagine what it will cost you to start a business in your locale as you are reading this write-up. Imagine … [Read more...] about How to Revamp Your Ecommerce Business Structure?
Successfully running a business without a digital marketing strategy seems highly unlikely these days. Most people are glued to their smartphones and are now spending less time watching TV, reading newspapers or even noticing billboards and physical ads when they are walking and driving. When it comes to being a business owner there is a big difference between surviving and … [Read more...] about Questions You Need to Answer before Starting a Digital Marketing Campaign