Let’s look at the most common mistakes made by e-commerce websites and e-commerce businesses and why they fail. Read the quick guide below as your first step to avoid falling into the same traps. We’ll delve deeper into each point in subsequent areas of the book… 1) You Don’t Have to Get it Right, You Just Have to Get it Going.This is critical for online activity as the … [Read more...] about Thirteen Common E-commerce Mistakes
Ecommerce Essentials Articles
Ecommerce essentials include a user-friendly website, secure payment systems, effective product listings, and streamlined logistics to ensure a smooth and reliable online shopping experience for customers.
Day 1 - Discover the 4 Critical Steps for Your E-commerce Business. Today I want to give you a quick heads up on e-commerce and how you can get it right from now. Whether you are a Start-Up or an Existing e-commerce online trader, I know for sure you will be leaving money on the table! Did you know ... Give or take, 97% of e-commerce websites make $0 profits in their … [Read more...] about E-commerce Email Sequence Example
Choosing a domain name is a critical element in web design as it becomes the name and brand of your business. Domain names have been at the forefront of the digital experience since the dawn of the internet. They provide a sort of online real estate for businesses and a gateway for clients to interact with them. Choosing a domain name is one of the most important decisions you … [Read more...] about Choosing the Right Domain Name for your Brand
Back-end strategies are marketing methods for generating sales of additional products to an existing customer database or email list. Back-end marketing is critically important for long-term business growth and for the overall success of an ecommerce sales and marketing strategy online. Back-end marketing is very inexpensive when compared to front-end acquisition … [Read more...] about Ecommerce Essentials – Market to Your Back-End & Watch Profits Soar!
Give or take, most web actions and results work out at 80/20 and this simply means 80% of your results (effects) will come from 20% of your actions, products or processes (causes). As an example, you will find approximately 80% of your sales come from 20% of your product range and 80% of customer service issues will come from 20% of your products, etc. Once you have data to … [Read more...] about Ecommerce Essentials – Use the 80/20 Rule for Your benefit!
The internet, user behavior and buying habits are in constant change. Most website owners do not use the free—and very detailed—statistics available to analyze their customer behavior, preferences and the products they buy. Using this free data such as your ecommerce admin statistics and your server logs (hosting account stats) will present you with key information enabling you … [Read more...] about Ecommerce Essentials – Analyze User Data & Keep Testing!
No Conversions = No Business! Once high quality traffic lands on your website you need to convert this into paying customers. Conversion really is the difference between a good and bad website. It’s the difference between profits and losses. What is your Call to Action or Most Wanted Response? Let’s be clear - with an ecommerce website, you want the sale! As a minimum, you … [Read more...] about Ecommerce Essentials – Conversion. Conversion. Conversion.
When ecommerce websites are built correctly from the ground up, integrating specific and advanced on-site ‘White Hat’ SEO techniques, they become explosive SEO machines! White Hat simply means ethical, and in-line with Google’s recommended practices. On-Site SEO also known as On-Page SEO is the process and skill-set of engineering your website using SEO techniques exclusive … [Read more...] about Ecommerce Essentials – The Power of SEO (Search Engine Optimization)!
No Traffic = No Sales. Simplified, Web Traffic is visitors to your website. Without this you will not sell your product, your service or your brand. The key to more sales is about generating multiple ways or methods of traffic that are efficient and effective but not just one, they all must work synergistically. This is accumulation. Traffic generation via search engine … [Read more...] about Ecommerce Essentials – Traffic. Traffic. Traffic.