So much scary press about artificial intelligence. Controversy surrounds the topic, debates are intense. Fake news and blatant untruths are rammed down our throats on a daily basis. Robots are going to steal your jobs! Humans have had their day! AI bots will threaten humanity! Scream the headlines. I’m here to make quell your fears, […]
Is It Worth Hiring A Video Production Company To Enhance Your Marketing Efforts?
You would have seen your fair share of badly made corporate videos. You know the ones where the storytelling is cliche, the sound isn’t quite right, the images are fuzzy, and within less than a minute of viewing your eyes glaze over? Companies today are beginning to focus more and more on the internet and […]
7 Types of Digital Marketing Tactics You Cannot Afford to Miss Out On
Without a doubt, digital marketing is the new thing in the world of business. It entails all the marketing efforts that utilize electronic devices inclusive of the internet. Through these devices, enterprises leverage digital channels like search engines, emails, websites, as well as social media platforms to connect with the current or prospective customers. With […]
Call-To-Action Buttons Visitors Want to Click
Conversion Optimization is a science. Using the Psychology of color, eye-tracking studies, and A/ B testing, we can determine the best possible ways to design a landing page so people will take the action you desire. One of the key components on a landing page is the actual Call to Action button. From the placement […]
How Important Is It to Have a Documented Growth Strategy?
Whatever your business visions are, it pays to document your endeavours in writing. Strategic planning is an organised management process where you can clearly outline goals, set KPIs, track progress, enhance learnings, get actionable insights and focus your resources. These objectives shouldn’t be discussed vaguely around a meeting table once a year, they should be […]
5 Stellar Audience Engagement Ideas for Digital Marketers
In today’s digital age, high online audience engagement is the key to a business’ success. Without digital marketing expertise, your online presence and engagement will not be up to the standard of your competitors, and your business may risk looking inexperienced. Over recent years online platforms like social media channels have become so saturated with […]
The High Converting Landing Page Secrets
Landing pages are fantastic for promoting specific products and services. But how exactly does a landing page differ from your usual website and how can you best utilise it to maximise revenue and customer engagement? What is a Landing Page A landing page is a stand-out page made especially for a specific marketing campaign. When […]
Make Your Content Work For You With These Content Marketing Tips
The world of marketing is ever changing, ever growing, and most of all, ever competitive. Think about it, there are millions of companies throughout the world, many of which have a similar product, service, or goal as you. So what is the secret to standing out and engaging with customers in this crazy storm constant […]
Lead Generation Strategies with Guaranteed ROI
Get Quality Lead Generation With Guaranteed ROI Are you currently marketing an online business or brand? If your business is online, your audience is your customers. Unlike, a retail department store, you can’t go out and place an expensive TV or radio ad. You’re an online start-up, and you need to save money, right? What […]
3 Marketing Techniques That Design Companies Should Consider
When it comes to marketing your business, the more creative you can be, the better. This is great news for businesses like design companies because there is a great scope to creatively showcase your services. Adopt these three marketing techniques to enhance your brand awareness and increase ROI. 1. Harness social media to showcase your […]