Are your email campaigns getting hit rates of less than 10%? If so, you’re in good company – most firms agree that email campaigns are a game of numbers. You send out as many emails as possible in the hopes that at least some of your subscribers will bite it. In reality, though, that’s like […]
7 Hottest Digital Marketing Trends for e-Commerce
Trends and techniques continually evolve in today’s digital landscape. As a result, businesses and their marketing teams must keep up to avoid being left in the dust by their competitors. This includes utilizing new channels that can help in achieving goals. Whether it’s driving more traffic to their website, engaging and nurturing customers, or increasing […]
How PBNs Are Playing a Vital Role to Increase Sales in Ecom Through SEO
Getting the right balance of SEO practices to get your website ranking in SERPs may require a couple of different techniques. Over the years, PBNs have been put on a pedestal as an excellent yet controversial way to help boost your websites’ search optimization. But what are PBNs? A PBN is a group of expired […]
How to Keep Customers Coming Back
You probably use a lead magnet to get the customer’s email address and put them into a sales funnel, but then what? Emails don’t equal buyers. What you do with their email is what really matters. Automation can help you get the most out of each email address that you capture. Step 1: Marketing Automation […]
Marketing And New Tech: Adapt Or Die
It is no secret that the marketing world has undergone a number of upsets over the past few decades. Advertising used to be simple – you would take out an ad in the local paper or on the radio and get great results. Video advertising was reserved for those with large budgets. The unrelenting improvements […]
E-commerce SEO Best Practices to Optimize Your Business
Do you want to gain more traffic and sales to your e-commerce website? Then learning about the best SEO practices is one of the best steps to take. E-commerce SEO can double your site’s traffic and sales. Why? Because, when people are looking for products and goods online, and approximately 36% go to a […]
4 Steps To Setting The Right Strategy for Your eCommerce Business
A major concern for most business owners is maintaining a steady healthy balance of cash flow. After gaining funding, this is the the only thing that will keep your business afloat. his involves not only generating demand and sales for your products, but keeping your expenses low. That’s why it can be so difficult to […]
3 Tips for Featuring Products on Your Ecommerce Landing Page
The process for bringing new customers to your site organically involves something called a “marketing funnel”. As you first reach customers organically, your job is to inform them about the problems they face. And then, once they understand they have a problem, it’s time to introduce your products or services as a solution. This means […]
How Is SEO A Critical Part of the Marketing Budget of E-Commerce Businesses?
Owing to the rapid and dramatic changes in the information technology in the past two decades, E-commerce has become one of the fastest growing sectors today. More and more people are preferring to shop online to save their precious time, while businesses are using this opportunity to reach a much larger audience base and boosting […]
YouTube for business: why and how to get started
When it comes to social networks, few channels can compete with YouTube’s success; with over 1 billion registered users and over 1 billion hours of videos being watched every day, YouTube is one of the most popular and most used websites in the world. Naturally, this presents a huge opportunity for businesses to leverage this […]