Getting the right balance of SEO practices to get your website ranking in SERPs may require a couple of different techniques. Over the years, PBNs have been put on a pedestal as an excellent yet controversial way to help boost your websites’ search optimization.
But what are PBNs? A PBN is a group of expired web domains that still possess a considerable amount of link juice – the stuff that helps websites rank in search results. Webmasters try to gain access to these expired domains as they attempt to use these websites to rank their “money sites” (the website they need to rank). Because the links used are already expired, utilizing PBNs to make your website credible could be tricky. However, its benefits are too good to pass up, which is why webmasters sometimes choose to be bold in using PBNs.
It increases website traffic
An expert SEO practitioner knows how far they can go. When done right, PBNs can unlock a broader audience that your website may not have tapped before. That provides your website with significant opportunities to find more visitors that will convert into a sale.
It provides you with authoritative links
Coming across a bunch of expired domains with high authority is almost like finding a treasure chest. Because PBNs arise from real domains that are no longer accessible, there is still a substantial amount of authority that you can utilize from your PBNs. Its authority may be valid in the eyes of Google, so making sure your website is integrated correctly is the key.
It gives you full control
Up until now, only PBNs provide webmasters full control on how website authority is shared passed from authoritative ones to the ones that need lifting. Other techniques such as link seeding and guest blogging may keep webmasters always on their toes because their links may be taken down or edited by the webmaster, especially when these acquired links are without a substantial written agreement. With PBNs, you can also adjust your keywords’ utilization to your liking, as long as it adheres to Google’s standards.
It doesn’t need any outreach
Because you have control over several authoritative websites, it doesn’t require you to send out emails without an assurance of a link. When building your website’s authority through other techniques, having many working relationships with other website owners is crucial. However, PBNs doesn’t need this.
It allows you to rank relatively quickly
Because you need backlinks to achieve a relatively good ranking for your website, you will have to wait for your potential links to go live. Without quality content or a big budget, this might be impossible to achieve. But because you’re in control with PBNs, you can also ramp up your link production to accommodate your time constraints. As you know, it takes a while before Google indexes an article, you have to work ahead and publish keywords to let your website rank.
It can generate a positive ROI
Any business requires a positive return on investment, which a PBN can deliver. To know how much ROI was gained, just compare the amount of money you spend to acquire these PBNs versus the number of potential conversions from the traffic that comes through keywords that are being ranked through PBNs. Once your links are published in your PBNs, it doesn’t usually take that long before you see an uptick, so always keep an eye on your website insights.
Don’t miss out on PBN’s potential
If you’re looking for a more sustainable way to rank better on SERPs, you might want to take a good look at PBNs and how it works. Just practice due diligence and educate yourself thoroughly first before you start. You can actually find credible techniques and learn more about PBNs on PBNGURU.