Using Social Media Marketing in your Ecommerce Business.
Creating accounts on the top social sites such as Facebook and Twitter allows you to communicate to your existing customers regularly and in real time, keeping your friends and followers in the loop. You simply post comments on Facebook and tweet on Twitter about anything related to your everyday business events, new offers and processes, subtly giving links to other interesting and related things, but never taking your eye off the goal of building relationships to sell.
Feedback Loops.
Facebook pioneered status updates (known as Live feeds or News Feeds) on the internet, which deliver content and information directly to your friends and followers in real time. Users no longer have to go looking for your information and product updates: they are delivered automatically. As soon as you post content, all of your connections (or friends) instantly receive this information, allowing them to live life in a constant loop. Facebook and Twitter applies this constant action and reaction to friendship and in your case to your business.
Real time updating and not necessarily the number of friends or followers you have, is the key for maximizing business relationships. This model of constant status updates has now been used by many social sites including Twitter.
Twitter’s online loop model is an imitation of Facebook but makes it simpler, yet it can be a more powerful model for marketing for some. Tweets are simple, fast and instant.
As you only have 140 characters per tweet on Twitter, follow this tip…
- Use condensed links in your tweets from www.tinyurl.com
- Or/ from http://bit.ly/
Social Comments & Tweets could be Anything Such As:
- ‘New Stock of 42 plasma TVs with free HDMI cable, just arrived’
- ‘Unboxing of 200 iPad devices in progress, man do they look good’
- ‘On way to CES show in Las Vegas to do deals on new DVD players’
- ‘Uploaded new arrivals to website, some have 20% discounts’
- ‘Testing new home cinema system that links your PC music with your TV’
All of the above tweets can be followed by a link to the product or subject you are discussing and are designed to intrigue and excite your followers into wanting the product you are hinting at.
