Ecommerce Principle 4 - Problem Solution Model Think of the main objective of your website. This is where you get specific and focus on the products and/or services you are selling to the customer. This is about your web design, text and product descriptions. How they answer a question, a fear or a frustration, and offer a solution to a problem your prospect has. This isn’t … [Read more...] about Ecommerce Foundational Principle 4 – Problem Solution Model
Archives for June 2010
Ecommerce Foundational Principle 3 – Positioning
Ecommerce Foundational Principle 3 - Positioning Positioning is about perception and how you want your ecommerce site and business as a whole to be perceived by your prospects and customers. Remember, prospects are potential customers. So ask yourself, do your target customers feel that this is the website they would like to buy from? Position your ecommerce website to match … [Read more...] about Ecommerce Foundational Principle 3 – Positioning
Ecommerce Foundational Principle 2 – 3F Strategy
Ecommerce Foundational Principle 2 - 3 F Strategy The days of having a simple 5-page brochure website with your company details and a few pictures are long gone. Ecommerce websites now generally have at least thirty pages plus, many over a thousand pages. These are big websites with lots of content and multiple images per page. Yet, a surprisingly large number of … [Read more...] about Ecommerce Foundational Principle 2 – 3F Strategy
Ecommerce Foundational Principle 1 – Traffic > Conversion > Relationship
Ecommerce Foundational Principle 1 - Traffic > Conversion > Relationship Traffic. Your website needs traffic. Without targeted traffic your site will get lost in cyberspace gathering virtual cobwebs! Sure, over time, someone will stumble on your website. Some visitors may even buy your product or service, or subscribe to your email newsletter list or blog; however, … [Read more...] about Ecommerce Foundational Principle 1 – Traffic > Conversion > Relationship
Use Your Email Newsletter & Email Marketing to Maximize Ecommerce Sales.
Use your Email Newsletter & Email Marketing to Maximize Ecommerce Sales. One of the best ways to stay in contact with your new and existing customers and sell more products is via a newsletter. This is critical for your ecommerce business success as it keeps your customer informed about new products, new services, and special offers and just keeps them in touch with you … [Read more...] about Use Your Email Newsletter & Email Marketing to Maximize Ecommerce Sales.
Using RSS on your Ecommerce Store or Blog for optimum readership.
Using RSS on your Ecommerce Store or Blog for optimum readership. RSS (‘Real Simple Syndication’) is a way of delivering information from your website to your prospects via an RSS Reader, which displays your content on their PC, Mac, Phone, Tablet, Slate or PDA in an easy to view way. Just like the newsletter strategy above, it is about building and maintaining … [Read more...] about Using RSS on your Ecommerce Store or Blog for optimum readership.
Using and Offering Customer Loyalty Discount Codes to Your Customers
Using and Offering Customer Loyalty Discount Codes to Your Customers. When dispatching orders to new customers, try enclosing a loyalty discount code of 10%, 20% or whatever your gross profit margin allows. This can be by email message or included in the box with the customer’s orders. Use a business card-size card to promote this or a paper flyer. You can put an expiry … [Read more...] about Using and Offering Customer Loyalty Discount Codes to Your Customers
Using Social Media Marketing in Your Ecommerce Business.
Using Social Media Marketing in your Ecommerce Business. Creating accounts on the top social sites such as Facebook and Twitter allows you to communicate to your existing customers regularly and in real time, keeping your friends and followers in the loop. You simply post comments on Facebook and tweet on Twitter about anything related to your everyday business events, new … [Read more...] about Using Social Media Marketing in Your Ecommerce Business.
Use Personalization and Recommendation Systems in Your Ecommerce Store
Personalization creates customer loyalty, builds trust and solidifies the relationship between your customer and your business. More importantly, it increases sales. Recommendation Systems. Recommendation Engines or Recommendation Systems find customer patterns by studying your past purchase history and make predications / recommendations based on this data. Essentially as … [Read more...] about Use Personalization and Recommendation Systems in Your Ecommerce Store
Providing Optimum Value in Your Ecommerce Business!
Providing Optimum Value in your Ecommerce Business! Business is a value for value exchange. Therefore, the question is; can you do things exceptionally well and give your customers great value and the WOW factor? Many ecommerce websites and businesses are mediocre at best, in all areas from design to customer service. What is your competitive edge? Where will you excel and … [Read more...] about Providing Optimum Value in Your Ecommerce Business!