Using and Offering Customer Loyalty Discount Codes to Your Customers.
When dispatching orders to new customers, try enclosing a loyalty discount code of 10%, 20% or whatever your gross profit margin allows. This can be by email message or included in the box with the customer’s orders. Use a business card-size card to promote this or a paper flyer.
You can put an expiry date on the code to push your customers to order again by a certain date or leave it open. The coupon code number itself could be ‘Discount10’ or ‘Loyalty10’ but use your imagination to make the code number itself sound appealing. Using this strategy can increase orders by up to 40% and all for the price of a free email or paper insert.
