Personalization creates customer loyalty, builds trust and solidifies the relationship between your customer and your business. More importantly, it increases sales.
Recommendation Engines or Recommendation Systems find customer patterns by studying your past purchase history and make predications / recommendations based on this data. Essentially as a merchant, they allow you to re-decorate your store (website) for each individual customer based, on their buying preferences. This would be impossible for a physical store.
Using Amazon.com as an example, they tailor their website product recommendations and e-mails to their customers. These recommendations appear everywhere across the site, from the home page to product pages, and even on the order confirmation page. As these recommendations are based exactly on your customers’ buying history, more sales will obviously result. Do the same and watch as your sales and profits explode.
Recommendation systems are critical because they help customers find products they want, whereas on large ecommerce websites they may never find products deep within product categories.
Your customers want to know what you have to offer and what benefits you have for them. You have heard the saying ‘what’s in it for me’, so give them what they want. Give them recommendations, display related items in their product search results and push related products on product pages, in emails and all across the website when they are logged into their account and viewing your site.
Once you have this specific customer data, you can laser target and match your products to your customers’ buying wants and desires, so they SPEND like crazy with you.
Areas of the website that can be Personalized:
- ‘Related Products’ block / ‘You may also like’ block / or ‘You might also be interested in’ block
- Frequently Bought Together
- Home Page
- Products Pages
- Best Sellers or Top Selling Products
- New Products or New Arrivals
- Order Confirmation page
By personalizing contact you make with your customer you not only build a relationship and trust, but you also increase your sales. Emailing and offering products based on your customers’ historical buying data will laser focus your products and sales strategy.
Personalized Email Example, offering Recommendations Based on Customers’ Buying History