Influencer marketing didn’t exist a decade ago, but now it’s the height of fashion when it comes to social media marketing and brand awareness tactics. Communicating with potential consumers and a new, targeted audience by working with influencers is expected to give an air of believability and authenticity to brand campaigns. But is that expectation starting to fall out of … [Read more...] about The Rise and Fall of Influencer Marketing
Ecommerce Marketing Articles
Ecommerce marketing involves strategically promoting products or services through various online channels, such as social media, email campaigns, and search engine optimization, to attract, engage, and convert potential customers.
Helping Businesses Grow SEO the Smart Way
The Search Engine Optimization (SEO) field is a very competitive one -- and except you’re an an expert or engage the services of one -- getting good visibility and organic traffic flow to your website can often be a tough nut to crack. There are lots of ‘professional’ agencies out there offering brands the Midas touch to grow their businesses online, but more often than … [Read more...] about Helping Businesses Grow SEO the Smart Way
How Reputed Brands are Building their Social Network to boost their Products
It won’t be an exaggeration to state that social media has taken over the world. From relationships to businesses, the virtual communication system is now the most fertile ground for cultivation, assuring maximum fruition of efforts. There was a time when the word advertisement would strike images of either page long brand promotions in newspapers or short ad films on TV or … [Read more...] about How Reputed Brands are Building their Social Network to boost their Products
ecommerce Branding: Why Developing a Personal Brand Is an Excellent Idea
Online shopping has become a way of life for some people. There’s just something magical about buying stuff online without having to walk into an actual store. Yet, an increase in popularity is usually accompanied by a rise in competition. Tons of new ecommerce businesses are testing the waters with their brands, but only a select few will make it to the top. This is because … [Read more...] about ecommerce Branding: Why Developing a Personal Brand Is an Excellent Idea
A Simple Guide to Review Your Websites Backlinks
Asses Your Website's Backlinks without Cost to your Small Business Over 80% off all search traffic goes through Google search engines. Meaning we are all a slave to Google’s rules whether you like it or not. In 2012, Google released “Penguin” an update that focuses on your websites offsite profile. It’s judging your site on the amount and quality of the links. The challenge … [Read more...] about A Simple Guide to Review Your Websites Backlinks
Creating Viral Content
What is the big deal about going viral? Why are we all craving this rush? Me? I want more traffic to my website, more engagement, and more revenue. Why do you want to create viral content? And do you know how to do it? … [Read more...] about Creating Viral Content
Social Media Trends
Every year we invite a group of big names from social media, PR, and digital marketing to predict the social media trends for the new year. The trends may seem fanciful, worrying, even scary - but invariably - our experts are spot-on. … [Read more...] about Social Media Trends
50 Instagram Statistics to Inspire Your Marketing Campaigns
As a marketer, I recognize the many benefits of using social media in marketing. But, it's easy to get complacent. Then, I read this in the Salesforce blog, "People remember only 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see." … [Read more...] about 50 Instagram Statistics to Inspire Your Marketing Campaigns
How to Stand Out and Build a Reputation on Social Media
Getting started with social media for new business owners is tough and finding ways to get your brand ahead of the rest in a sea of similar business is a tough task. Social media is the ultimate killer app for career building, professional networking and reputation development. With social media, It's all about using the right tools to develop a good network by showing your … [Read more...] about How to Stand Out and Build a Reputation on Social Media
Growing Your Online Business with Video Marketing
You must be aware of how effective social media is in engaging customers and growing a business, but do you know that videos can be another effective way to grow your business? Do you know that by using the word ‘video’ as part of your subject can increase open rate by 19%? Video marketing grows in popularity everyday with more than 74% of all internet traffic attributed to … [Read more...] about Growing Your Online Business with Video Marketing