Almost every business has at least a primary website. Despite the fact of the site’s existence, many of these same organization do not generate much revenue from their online presence. This situation can end up being a big mistake because they are ignoring a vast audience of buyers. A better solution is for them to […]
Each and every day, I receive posts telling me that influencer marketing is vital for your brand. It’s huge! You’ll increase engagement, boost your reputation, make lots of money. It’s the future…
A website is the online face of your business in the online world. With more and more people joining internet every day, the main purpose becomes very clear – to get more visitors to the website. The website publishers use various methods to generate huge traffic on the website, with SEO being one of them. […]
In today’s digital age, email still represents an excellent and viable strategy for marketing your business. However, due to email’s high reach, great flexibility, minimal risk, and it’s low barrier to entry, more businesses than ever are also getting into the email marketing game. Due to this increased volume, marketers can no longer rely on the […]
“What’s the ROI of your recent social media campaign?” “Awesome! We gained 2000 more followers on Twitter, got 102 retweets. And, on Facebook, it was shared 65 times…” Super exciting, but hardly insightful. How did it help your bottom line?
Social media sentiment analysis – opinion mining – finds and analyzes the emotional tone in consumers’ online chat. Revealing not just the words but understanding the feelings behind – love, hate, happiness, anger, sadness, etc. For a business, recognizing these emotions harvests business insights that can shape future marketing campaigns, innovate product development, and improve […]
Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet. Here are eight ideas for marketing in today’s internet marketplace. […]
The usefulness of a website is directly proportional to how easy it is for an audience to come across it. If the consumer has to jump through hoops to reach your website, the odds of him getting there are slim at best. This is where search engines come into play. The purpose of these services […]
Are you having a hard time proving the value of your PR campaigns? You appreciate the crucial role they play in promoting your brand, but does your boss? Effective PR measurement – a combo of digital and traditional – will bring accurate ROI results that’ll keep any boss happy.
According to the Nielsen Global Trust in Advertising Report, more than 80% of all consumers throughout 60 countries worldwide are more likely to trust recommendations from family and friends over traditional advertising methods. Using word-of-mouth advertising helps to accomplish something that only few other marketing mediums are capable of delivering successfully: credibility. When a business […]