If you are new to SEO, you’ve probably heard a lot about “Alt Text” for SEO and how important it is to optimise your images for search engines.
But what exactly is Alt Text?
And why should you care about it?
In this article, I’ll give you the answers to these questions and more so that you can start optimizing your images for search engines.
What is Alt Text?
Alt-text is the Text that appears in the place of an image on a web page. It can be anything you want, but it should describe the image.
We want to add alt text to our images because it helps search engines understand what the image is about. In addition, this makes it easier for them to index your images and rank them for searches.
There is a difference between an alt text and the image’s title. The title of the image is used in the URL. The alt text is only used when it is displayed in a web browser.
Why is Image Alt Text Important?
It is very important to include alt text with your images. It helps to make sure that your images are visible to everyone. If you don’t put any alt text, then people who are using a screen reader or other assistive technology may not be able to access your images. This means that they will not be able to see your images. So, it’s a good idea to add alt text to your images.
Also, it will help Google understand what the image is about. Alt text will help you to get more traffic, and more people will be able to read your content.
How to Write good Alt Text for Images?
If you want to write good alt text for your images, you need to make sure that you use keywords in your alt text. This is important because search engines will only use the alt text that you have written. If you don’t use any keywords in your alt text, they won’t be able to understand what the image is about.
The next thing that you should do when you are writing alt text is to make sure that you use a few words that describe the image. This will help people who are searching for images like yours. It will also help search engines to understand what the image is about. However, you should also avoid using too many keywords.
For example, if you have an image of a product and the image is just of the logo, then your alt text should be something like: “Product logo” or “Product logo for [product name].” Or, if you upload a picture of a dog, you can write “a sleeping dog” as alt text. If you want to write alt text for images related to your website, you can use keywords. if you sell dog food, you can write “dog food” as alt text.
There are a lot of things you need to think about when writing image alt text. There are SEO agencies that can help you do that.
In conclusion, the best alt text for SEO is one that is relevant and provides enough information for your customers as well as search engines to understand what the image is about. If you don’t, you are missing an important optimisation opportunity to rank higher.