When ecommerce websites are built correctly from the ground up, integrating specific and advanced on-site ‘White Hat’ SEO techniques, they become explosive SEO machines! White Hat simply means ethical, and in-line with Google’s recommended practices.
On-Site SEO also known as On-Page SEO is the process and skill-set of engineering your website using SEO techniques exclusive to your website pages, and not techniques that are used off of and external from your website (Off-Site SEO or Off-Page SEO).
Using super-charged SEO modules and ‘White Hat’ strategies on your ecommerce website is your secret weapon. This builds a solid SEO foundation to get you ranked high in Google in the shortest space of time, and as a bonus these SEO modules come with your initial website build, integrated with the website and your purchase.
Because the majority of web searchers use the Google search engine (approx 70-80%), it has the market share majority with regards to web traffic. The sole purpose of the Google search engine is to send these web users to appropriate and matching sites. This is where your site needs to be. Being in the top 10 is vital – anything under this and your traffic potential plummets.
So, build your website based on an organic and ‘Google friendly’ search strategy. Nothing comes close to targeted search engine traffic, subsequently mixed with social media marketing and Pay Per Click, for the optimum traffic generation strategy.