As a website owner you will publish lots of information including product descriptions, howto guides, blogs, videos, newsletters and RSS feeds. Therefore, through your content make it your objective to control your prospects and customers, and only give them access to the information you feel is right for them, in order to get them to buy your products. This is not about … [Read more...] about Ecommerce Essentials – Control & Dominate Your Product Category, Market & Niche!
Ecommerce Essentials Articles
Ecommerce essentials include a user-friendly website, secure payment systems, effective product listings, and streamlined logistics to ensure a smooth and reliable online shopping experience for customers.
The use of poor content including headlines, product descriptions, font styles, colors, etc, on a website can massively reduce sales. Incorrect spelling (typos), poor grammar, uninspired and feature focused product descriptions all written in a boring style determine whether a customer stays (sticks) or leaves your website. To reiterate, you have approximately 5–7 seconds … [Read more...] about Ecommerce Essentials – Content Is Key!
Many websites fail to match their site content with the search terms that their prospects search for in Google. This critical component to driving lots of free organic—also known as natural—search engine traffic to your website starts with detailed Keyword research. When writing content for your website, especially on your home page, category and product pages, you need to … [Read more...] about Ecommerce Essentials – Build a Solid Foundation With the Right Keyword & Key Phrase Selection!
On entering your website you have approx 5–7 seconds to hold your visitors’ attention or they will ‘bounce’ and will leave before clicking to another page. Less than one person in every 100 visitors to the average ecommerce website will buy! Increasing this visitor-to-sale conversion rate is all about usability and a simple conversion path. This includes everything from the … [Read more...] about Ecommerce Essentials – Improve Usability & Keep Visitors On Your Site!
How many websites have you visited where they hit you with too much content too soon, whether it’s graphics, images and options, and you have no idea where to start? There is no clear entry to the products, no sales funnel, and no clear path through to the checkout. This equals failure! So keep your design clean and clear, keep it simple, keep text and image actions direct … [Read more...] about Ecommerce Essentials – Why Busy & Cluttered Sites Suck!
Design is the first visual element that new and existing customers notice on your website when they enter your site. As these processes are subconscious—and adding to the challenge, you only have approx 5–7 seconds to capture your visitor’s attention—your design has to be right or your visitor will leave, also known as bounce. Bounce Rate is an online measurement that expresses … [Read more...] about Ecommerce Essentials – Design is Key!
Outsourcing simply means giving a specific role or project to an outside company or individual. Many of the outsource websites including Elance.com, Freelancer.com or ODesk.com have a plethora of people waiting to handle your project. However a big word of warning; the majority of providers are ‘yes men’ and will claim they can do anything you ask or give them. But in my … [Read more...] about Ecommerce Essentials – Outsource for Optimum Efficiency!
Using poor quality ecommerce software will affect functionality and usability for you and for your customer. Problems include; a slow load time in your user’s browser, poorly laid out products, inferior search engine optimization features, all leading ultimately to an arduous ecommerce experience. Good ecommerce software loads fast, has a great structure for the user so they … [Read more...] about Ecommerce Essentials – Using the Right Ecommerce Software Is Critical!
Are you planning to sell both online and offline? This is multi-channel trading. Ecommerce accounts for over 40% of all retail sales worldwide and demonstrates that mixing the two sales channels can be very profitable when working in synergy; especially when you run marketing strategies such as ‘Buy Online, Collect-in-Store’. The advantage of an online business is that … [Read more...] about Ecommerce Essentials – Multi-Channel Retailing for Greater Sales!
Your plan will include a small written document covering key areas of your website and business and will keep you focused and on track. You have heard the old adage ‘If you Fail to Plan, you Plan to Fail’. How true - unless you hit the lottery and by pure chance you get it right first time without planning. There is a better way. Be… ‘FOCUSED. CONSISTENT. PATIENT’ Once … [Read more...] about Ecommerce Essentials – Focus. Focus. Focus.