In today’s fast-paced business world, prioritising safety measures is essential for your company’s long-term success. Adopting and implementing practical strategies can not only protect your valuable assets, employees, and data but also minimise potential legal, financial, and reputational risks. In this article, we will explore a tactical guide to business safety measures, providing you with […]
5 Hurdles to Starting Your Own Business and Jumping Over Them
If you are thinking about starting your own business, you‘ve probably heard by now what a challenging and daring venture it may be, with no guarantees of success. No matter what your motivation is – a great business idea that you want to bring to life, or a flexible job you want to build for […]
Creating content without a strategy is a time waster
You know that, don’t you? No point creating content without a content strategy. Let’s establish what content is… videos, white papers, blog posts, case studies, quizzes, infographics, podcasts, social media posts, and more. Banging content out like a factory line, won’t get you anywhere. It has to be targeted. It has to have a message. […]
Business 101: 9 Essential Steps When Starting a Business
If you’re tired of being a part of the rat race and want to be able to dictate your financial destiny, then maybe it’s time for you to start your own business. A business has the potential to make you a financially independent individual, and it can teach you a lot of things about life […]
8 Best Instagram Analytics Tools
If you’re going to expose yourself to over 1 billion people, you need tools to measure your success. This isn’t just a list of Instagram analytics tools, it’s a guide to Instagram marketing. Why your brand should be there. Why tracking the analytics is vital. What you should track. And… the tools you’ll need. There’s […]
Ecommerce Essentials – Market to Your Back-End & Watch Profits Soar!
Back-end strategies are marketing methods for generating sales of additional products to an existing customer database or email list. Back-end marketing is critically important for long-term business growth and for the overall success of an ecommerce sales and marketing strategy online. Back-end marketing is very inexpensive when compared to front-end acquisition marketing as the people you are marketing to […]
Ecommerce Essentials – Use the 80/20 Rule for Your benefit!
Give or take, most web actions and results work out at 80/20 and this simply means 80% of your results (effects) will come from 20% of your actions, products or processes (causes). As an example, you will find approximately 80% of your sales come from 20% of your product range and 80% of customer service issues will […]
Ecommerce Essentials – Analyze User Data & Keep Testing!
The internet, user behavior and buying habits are in constant change. Most website owners do not use the free—and very detailed—statistics available to analyze their customer behavior, preferences and the products they buy. Using this free data such as your ecommerce admin statistics and your server logs (hosting account stats) will present you with key information enabling you to […]
Ecommerce Essentials – Conversion. Conversion. Conversion.
No Conversions = No Business! Once high quality traffic lands on your website you need to convert this into paying customers. Conversion really is the difference between a good and bad website. It’s the difference between profits and losses. What is your Call to Action or Most Wanted Response? Let’s be clear – with an ecommerce website, you […]
Ecommerce Essentials – The Power of SEO (Search Engine Optimization)!
When ecommerce websites are built correctly from the ground up, integrating specific and advanced on-site ‘White Hat’ SEO techniques, they become explosive SEO machines! White Hat simply means ethical, and in-line with Google’s recommended practices. On-Site SEO also known as On-Page SEO is the process and skill-set of engineering your website using SEO techniques exclusive to your website […]