Planning is essential to establish that your new ecommerce website can and will make money. If it doesn't make sense in a Spreadsheet, it won't work in your business! You need to find out: If there is a demand for your product online? Are the products you intend to sell actually selling online and in what numbers? What are your competitors’ prices like? Are they … [Read more...] about Ecommerce Essentials – Plan, Forecast & Watch the Numbers!
Ecommerce Essentials Articles
Ecommerce essentials include a user-friendly website, secure payment systems, effective product listings, and streamlined logistics to ensure a smooth and reliable online shopping experience for customers.
This is critical for an ecommerce business as the internet and technology changes so fast. Too many businesses waste time analyzing, planning and thinking without taking action. These three areas are very important, however as soon as the Research, Numbers and Exit Strategy (or goal) is established and make financial sense, then get started. The perfect time will never come, so … [Read more...] about Ecommerce Essentials – Take Action Now!
Ecommerce business is not for the faint of heart, knowledge and experience are prerequisites to make it a success. Going in blind without a plan or strategy is not recommended, and will probably end in disaster. So here’s a brief overview of ecommerce before we get into the Ecommerce Essentials detailed throughout this category. What Is Ecommerce? The Dictionary says: … [Read more...] about Ecommerce Essentials – Fast-Track Your Ecommerce Success
A successful ecommerce website starts with a good domain name also known as a URL (‘Uniform Resource Locator’), and good branding based on your product, category and positioning. I recommend that the first step you take when selecting your domain name is to include your main keyword or key phrase and then brand it. Unless you have a few hundred thousand dollars to brand your … [Read more...] about Selecting a Domain Name & Hosting Account for Your Ecommerce Store
Ecommerce Website Launch Essentials | Launch Your Ecommerce Store Now When launching your website ensure your web developer sets up and installs these prior to launch. This will ensure your website is optimized for Google, reporting and for testing. 1. Google Account or Google Apps Account. Google Account and Google Apps both offer similar services and one of these will … [Read more...] about Ecommerce Website Launch Essentials | Launch Your Ecommerce Store Now
1) Cross Browser & Platform Testing. Test your website for load speed, correct operation, and usability, ensuring all design and layout elements are in alignment on the page and in the correct locations. Also, test the screen resolution to ensure the site table fits as intended in your users’ browsers without a scroll bar appearing at the bottom. If your web designer has … [Read more...] about Five Pre-Launch Ecommerce Testing Requisites | Ecommerce Testing
Lifetime Value. In Step 4 of the book, I detail the power of increasing conversions by using Split Testing and Multivariate Testing. The internet allows this testing down to minute detail. Even if at first, results may look too small to ‘be worth the hassle’, bear with me. The premise of Lifetime Value is that for each new customer you get, their worth in money terms to your … [Read more...] about Lifetime Value Explained | Ecommerce Business Tips
What Is Ecommerce? The Dictionary says: “ecommerce: Commerce transacted electronically, as over the Internet.” Synonyms include: ecommerce, electronic Commerce, Ecommerce, online retail, online trading, and selling online. Selling and transacting like this can be done thanks to the World Wide Web, which is the global combination of links, information, web pages and … [Read more...] about Ecommerce Business Introduction | Learn About Ecommerce Business
Website Usability Essentials | Usability Tips for Your Website A clean, clear and simple navigation layout, with multiple navigation and product search options is the way to optimize usability—and consequently maximize sales. Know your Customer. If you do not know who your customer is, find out - and quick! We’ll discuss this in more detail shortly, but in order to … [Read more...] about Ecommerce Website Usability Essentials | Usability Tips for Your Website
Website Conversion Essentials | Conversion Tips for Your Website Usability and Conversion go hand in hand. Without great usability your website conversion rate will suck. Conversion is the process of converting a prospect into a customer. A conversion equals a desired action (your Most Wanted Response) such as an email opt-in, RSS subscribe or sale. When you first launch … [Read more...] about Ecommerce Website Conversion Essentials | Conversion Tips for Your Website