Whether you're building out a new set of landing pages or revamping existing ones for your ecommerce PPC campaign, optimizing your landing pages can help promote better conversion rates. The art of landing page optimization depends on a number of variables. Two of the most contingent variables are what it is you're offering (e.g. expensive product vs. cheap product) and what … [Read more...] about Tips for PPC Landing Page Optimization
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3 Reasons Why Your Ecommerce SEO Campaign Should Include Google Plus
There's no doubt that a truly powerful SEO campaign will better thrive by integrating social media. One social platform that still doesn't get the respect it deserves is Google Plus. Although Google Plus is an emerging social media network, its user community is growing fast. But what's far more unique about Google Plus compared to other social media networks is that … [Read more...] about 3 Reasons Why Your Ecommerce SEO Campaign Should Include Google Plus
3 Ecommerce SEO Health Concerns That You Should Monitor
If SEO is an important marketing avenue for your ecommerce site, then you'll want ensure that it's healthy and free of any illnesses that might diminish your search rankings. Although there are several factors that contribute to on-site ecommerce SEO, I will touch on three common ailments that you can remedy rather quickly. 1. Call-to-Action (CTA) Weaknesses Driving … [Read more...] about 3 Ecommerce SEO Health Concerns That You Should Monitor
Keyword Research Tips for Ecommerce SEO
Perhaps one of the most important aspects of ecommerce SEO is researching and selecting keyword targets. Although this process might seem elementary, the decision of which keywords to pursue can often make or break an ecommerce SEO campaign. Most of us who know a thing or two about SEO are familiar with Google Keyword Tool (or "GKT") found in AdWords. This is the most … [Read more...] about Keyword Research Tips for Ecommerce SEO
Ecommerce Checkout Pages for Optimum Conversions
Ecommerce Checkout. Ecommerce Cart. Ecommerce Conversions. Continuing from ‘Conversion’, a short and smooth checkout process is crucial for maximizing orders. As we now know, Cart Abandonment is a huge problem for ecommerce websites. The need to eliminate checkout resistance and consequently reduce cart abandonment rates is of prime importance, and this alone can mean the … [Read more...] about Ecommerce Checkout Pages for Optimum Conversions
Ecommerce Conversion Techniques for Optimum Sales
Conversion. Usability and Ecommerce Conversion go hand in hand. Without great usability your website conversion rate will suck. Conversion is the process of converting a prospect into a customer. A conversion equals a sale. When you first launch your website, it will not be firing on all cylinders. There is no way you’ll get it converting at the optimum visitor-to-sales … [Read more...] about Ecommerce Conversion Techniques for Optimum Sales
Ecommerce Usability Maximises Sales & Customer Retention
A clean, clear and simple navigation layout, with multiple navigation and product search options is the way to optimize usability—and consequently maximize sales. Know your Customer. If you do not know who your customer is, find out - and quick! We’ll discuss this in more detail shortly, but in order to maximize sales and conversions you need build your website … [Read more...] about Ecommerce Usability Maximises Sales & Customer Retention
Accepting Ecommerce Payments & Taking Online Transactions
Accepting credit and debit cards is mandatory for Ecommerce websites. This method is fast and efficient for you and your customers and with the introduction of cash-balance credit cards, practically anyone has access to a credit card to use as payment. In addition to accepting credit and debit cards, you also have the option to accept payment by phone, fax, mail and bank … [Read more...] about Accepting Ecommerce Payments & Taking Online Transactions
Ecommerce Operations & Order Management for Maximum Efficiency
A busy and successful ecommerce website will handle 1000–5000 orders plus per month, so the management of this is crucial to save time and keep costs down. Everything from payments to shipping and returns needs to be managed easily and effortlessly, so that customers get their orders on time every time, while being updated at every step via your email … [Read more...] about Ecommerce Operations & Order Management for Maximum Efficiency
Ecommerce Remarketing with Google Analytics
Remarketing has been a part of the Google AdWords arsenal for some time now, however only some ecommerce marketers use it to their advantage. Remarketing is an effective Pay Per Click (PPC) advertising model that allows ecommerce marketers to serve follow-up ads to past website visitors. The foundation to remarketing centers on building a targeted list or audience within … [Read more...] about Ecommerce Remarketing with Google Analytics