What is the big deal about going viral? Why are we all craving this rush? Me? I want more traffic to my website, more engagement, and more revenue. Why do you want to create viral content? And do you know how to do it?
Today, e-commerce has advanced to the point where 51% of all Americans prefer to do their shopping online and the number of online purchases increases by about 23% each year. However, when it comes to the cosmetics industry, things haven’t been looking so great in the past few years. The main reason is that customers […]
Introduction Every market is getting clumped with heavy marketing, the home improvement industry is no exception. Competition is constantly growing as businesses increasingly value the importance of finding consumers for their services. Getting complacent in this department can lead you down a very dark road. Forming correct opinions within your consumers is key if you […]
Need for relocation is often inevitable, either your business is expanding or simply because your lease is getting over, it is something that is necessary. Relocating your company’s offices can be a risky business if not planned in advance. Therefore you have to think it through in detail, put in writing exactly what needs to […]
Just like with any other business, the ultimate goal of every ecommerce business owner is to make their company grow and make more money. Turning a fresh new online store into a serious company is hard work with innumerable pitfalls that the business owners need to avoid. The good news is that with some smart […]
One of the biggest issues startups are faced with is financing, as small businesses are made to rise quickly and cheaply. While making a huge profit out of something you invested little to no money into sounds impossible, it can be done; but you have a very small margin for error. Of course, knowing what […]
Every year we invite a group of big names from social media, PR, and digital marketing to predict the social media trends for the new year. The trends may seem fanciful, worrying, even scary – but invariably – our experts are spot-on.
Shoppable content is fast becoming an industry buzzword, as brands and retailers make a bid to profit on engagement – ultimately converting online window shoppers into valuable customers. The aim is to shorten the path to purchase, employing a seamless user journey that encourages sales. With 87% of British consumers making an online purchase within […]
Over the last number of years we have witnessed a huge change in the whole area of retail and shopping habits whereby people have embraced the use of new technology and Ecommerce and now daily make purchases online from the comfort of their own home, on their commute, at work and so on. The emergence […]
With less than a year to go before the biggest change to data laws in a generation comes into force, many marketers say they’re struggling to get their heads around what the General Data Protection Regulation (GDPR) involves – and to make the necessary provisions. According to a recent survey by the Direct Marketing Association […]