Over the last number of years we have witnessed a huge change in the whole area of retail and shopping habits whereby people have embraced the use of new technology and Ecommerce and now daily make purchases online from the comfort of their own home, on their commute, at work and so on. The emergence of smartphones, tablets, laptops, Internet connectivity and secure online payments have all come to facilitate this and as a result we have also see the proliferation of online retailers vying for all these possible customers when it’s largely not location dependent. Dedicated shopping days aren’t the sole operation of online retailers and brick and mortar retailers have and are continually trying to fight back against their online counterparts.
Black Friday, which originated in the USA was the first dedicated shopping day that we are all familiar with and this has now been joined by what’s known as Cyber Monday. As a result we have seen the emergence of a whole discount based shopping weekend all across the world at the same time of year in November. Amazon, the online retail behemoth then decided that they should get in on the act with their own marketing ammunition in the form of “Prime Day” which is confined to those who sign up to the Amazon member service. And then there is Alibaba’s Singles’ Day which is now known as 11.11; this has experienced monumental growth over a short period of time and shows no signs of slowing down just yet. The guys at Carvaka have put together this infographic which examines all these dedicated shopping days and focuses in on their set up and what they offer to customers. It also highlights which day “performs” best in terms of revenue and the results might surprise you! Check the full details out below.
