Every business should have a website. If you create a website for your business, you immediately reach out to new customers and create a better image for yourself. That’s why nowadays pretty much every company has a corresponding website.
If you control a vast enterprise, you can afford to spend thousands of dollars on a powerful website that will conquer the internet. If you’re a small business owner, however, your resources are typically more modest.
Unfortunately, this doesn’t make owning a website less important. If anything, a website is essential for any small business.
What are your options, then? A quality custom-coded website is often expensive, and cheap ones are more trouble than they’re worth.
An alternative is using a CMS. A quality content management system can let you easily create a website with no previous experience. Moreover, it’s almost always less expensive than paying a web developer to create a site for you.
On paper, a CMS looks like a perfect solution. To be frank, if you’re a small business owner, it probably is. That’s why we’ll take a closer look at CMSs.
To be more precise, we’ll talk about WordPress. It is by far the most popular CMS, as it enjoys 59.4% of CMS market share. WordPress is really in its own category as a website builder.
Read on to find out the major benefits WordPress offers to your business.
As we’ve already mentioned, a small business is unlikely to have an inordinate amount of money for website budget. You’re looking for a quality website at a reasonable price.
This section is self-explanatory then. Core WordPress is open-source. Anyone can download it for free and install it on a server of their choice. Needless to say, this saves you a huge amount of money.
Of course, you still need to pay for quality website hosting, but this shouldn’t cost you over $60-$100 a year. You might have to spend more if your website gets a lot of traffic, but big traffic means profits, so don’t worry. Quality hosting is an investment that comes with all websites, and it’s definitely worth it.
This makes everyone instantly fall in love with WordPress. WordPress is so simple anyone can use it with no training. The interface is intuitive, and you can become adept at using it by just exploring all the options by clicking on them. It won’t take too long before you can create a quality website.
There’s also an array of themes to choose from. The themes determine the layout and appearance of your website. You only need to pick the one whose style represents your business well and your site will have the desired appearance. From there you can add functions to your site.
WordPress wouldn’t do you much good if it could only create one type of website. You can use it to create just about any kind of online presence you can imagine.
Does your business create a product or software you’d like to sell online? You can do that easily with WordPress. WooCommerce is a WordPress plugin that is practically revolutionizing ecommerce. With it, anyone can seamlessly create an online store. It’s so easy 27.7% of people using e-commerce platforms choose WooCommerce.
And while on the topic of plugins, there are over 47,000 active plugins to choose from. Each adds a new function to your website. Do you want a fast site? Get a speed optimization plugin. Do you want better search rankings? You guessed it; get an SEO plugin.
You can mix and match plugins to create a unique website. You can find a plugin for any feature you can imagine. You never have to worry about being out of customization options.
Every website needs to be SEO-friendly. Search engine optimization is the most effective way to get a considerable number of visitors to your website. This affects business owners directly: more visitors equal more sales.
Luckily, WordPress is SEO-friendly. The core WordPress takes care of most of the SEO mechanics. All you need is a good SEO plugin to supplement it, and you’re all set.
The best feature here for small businesses is that you can easily optimize WordPress for local searches.
If you run a local business, local searches are your bread and butter. Just imagine this situation: a person from your area googles “restaurants nearby.” It’s safe to assume that they’re hungry and that they’ll visit the first decent-looking restaurant that pops up in the search results.
Therefore, visitors who find you in local searches have a stupendous conversion rate. If you get your site ranked for local searches—which you can do easily with WordPress—your sales will go through the roof.
Finally, being mobile-friendly is extremely important in 2019. Most traffic now comes from mobile devices and voice searches will surpass textual ones in a few years. That’s why it’s important to focus not only on having a good website but also on making it mobile-friendly.
This is once more important for small businesses. If a local is looking for a business that fits into your niche, they’ll probably look it up on their phone.
In that case, you want your website to be the first to pop up. Moreover, you want your website to work well on their mobile device. This practically guarantees that random visitor to your site becomes a customer.
As you can probably guess, WordPress is also mobile-friendly. All you need to do is choose a responsive theme. Responsive themes work well on all devices regardless of screen size. Pick a responsive theme, and you’re ready to win over potential customers.
We’ve covered some of the most important benefits WordPress offers to small business owners. If you own a business and want to associate a website with it, WordPress is the best solution. It is simple, effective, and affordable.
If any of this interests you, consider using WordPress. And if you’d like to be more informed before settling for one option, check out the graphic resource below. It has some insightful info on WordPress.