You would have seen your fair share of badly made corporate videos. You know the ones where the storytelling is cliche, the sound isn’t quite right, the images are fuzzy, and within less than a minute of viewing your eyes glaze over?
Companies today are beginning to focus more and more on the internet and online marketing professional videos because put simply, they sell. So why is a video the most effective means of content marketing today? Here we look at seven reasons why it is worth hiring a video production company to enhance your marketing campaign.
- Today’s Technology Demands More Videos
Technology today is constantly revolutionizing, and fortunately for us, professional video production companies make it part of their job to keep on top of the trends using their expertise and resources to produce extremely professional videos.
Such videos can be optimized for mobile consumption, so the increasing number of on-the-move consumers have constant access. Video production companies are now able to create engaging videos that reach all consumers through phones or tablet and social media like Facebook. With videos, you can do anything from promoting products to taking viewers behind the scenes. According to Wyzowl, 90% of consumers watch videos on their mobiles, so with the number of smartphone users increasing your video audience will skyrocket. This growth in mobile videos means that we need to give consumers high-quality videos.
- Video Results Can Be Tracked
Think about all the traditional content your consumers are exposed to every day – from blog posts to Facebook statuses. We cannot track how many people read these posts from top to bottom, which sections they found interesting, etc. Such metrics are too difficult to measure. However, with video content digital marketers can track when consumers stopped watching, and how many full and partial views a video received. The ability to track video results far outweighs the power to track content with software such as Google Analytics.
- Video Engages The Laziest Of Consumers
Today, people are just too busy to read long product descriptions or delve deeper into a company’s services. Contemporary users want to see products in action. Videos can give you that action. They can capture a broad audience targeting not only the eyes but ears too.
Video also appeals to even the most discerning buyers. Rather than trawling through pages and pages of online catalogues consumers can become engaged in the video all the touch of a button. A great way of successfully engaging a brand’s audience is by including a call to action in the video content. Viewers can then be directed to your website or follow you on Facebook.
- Make Yourself Known Through Video
Today consumers are bombarded with stale content from brands. You can really engage your viewers by customizing voices, facial expressions and music by producing emotionally charged and enticing videos. They are interactive and entertaining and have the ability to present a consistent message while reinforcing brand recognition, especially when the videos are created by a quality production company.
Plus, video content stands out on a page cluttered with words. In fact, Hub Spot discovered that 54% of customers value video over any other marketing tactic. By producing shareable video content you can build a strong and long-lasting relationship built on trust with your consumers. If someone views a video that has been shared by someone they trust they are likely to value your brand even more so. This can mean longer time spent on your website too, essentially signalling search engines to move your rankings up.
- Video Can Boost Conversions And Sales
Adding a video to your landing page can increase conversions by 80% according to Insignia Technologies. Whether it’s company testimonials, product reviews and demos or even customer recommendations, the video is a compelling marketing tool for your website to attract leads, convert consumers and boost sales.
Over the next few years, there is likely to be a lot more video traffic online so you really can’t avoid it. You show consumers you are not just a website but a face and personality too. Having captivating videos on your landing page gives viewers a way to interact with your site, keeping them on it for longer and having them engaged with your content. Converting these prospects into actual buyers will be easier because they are experiencing your product visually and becoming absorbed in your personality and style.
- Google Loves Videos
While videos allow visitors to spend longer on your site, that longer exposure builds trust and signals search engines that it has great content. According to Moovly, you are 53 times more likely to show up first on Google if you have a video on your website. Now that Google has taken YouTube over, there is a significant increase in the impact videos has on your search engine rank. Just ensure that your videos are optimized on YouTube for SEO with interesting titles and descriptions, and add links back to your website, products and services.
- Videos Encourage Social Shares
Social media networks encourage video content with their new features. For example, Facebook has launched Live Video and 3600 Video while Instagram has 60-Second Videos and Instagram Stories. People share emotions rather than facts. They cannot resist a heartfelt appeal.
Now that we have discovered why video is the most effective form of content marketing today, let’s investigate why it is important to utilize a good video production company. Firstly, the video is inherently a creative process and sometimes it might require an outside entity to provide a fresh perspective on your video campaign. Secondly, video production companies will use their years of expertise and resources to produce a high-quality product for you. And lastly, they will have all the equipment required so that preparation times and errors are minimized. Show that your brand is embracing the next state of the art technology and include video content in your marketing plan.