You must be aware of how effective social media is in engaging customers and growing a business, but do you know that videos can be another effective way to grow your business? Do you know that by using the word ‘video’ as part of your subject can increase open rate by 19%? Video marketing grows in popularity everyday with more than 74% of all internet traffic attributed to video related content and websites. You need to tap into this awesome avenue to grow your small business and boost traffic to your website.
Here are just a few ways you can grow your business with videos.
Explainer Videos
Explainer videos are short online marketing videos used to engage potential customers. It focuses on explaining a complex product or idea in a simple, easy to understand and fun way that quickly attracts the viewer’s attention. They have become so popular and are said to boast as much as 85% conversion rate for some websites. Using explainer videos for your products and services gives you tons of benefits. It is a great way to increase your conversion rate and get your users to better understand your products. An explainer video is a great tool for viral video marketing. It helps easily reach your audience who are not inclined to read a lengthy sales pitch. Remember the saying that an image can say more than a thousand words? Well, a video says more than 10,000. That’s how effective it is.
Brand Awareness
Do you want your audience to immediately remember your brand when they think about your product? A video can do that. When you create a video, make sure it aligns with your business principles and interest. It needs to be consistent with your brand as it is an extension of your marketing strategies. A catchy video engages and retains the attention of your audience; this helps them to better know your brand and message. Boosting your brand recognition can only help your business.
Show Your Product in Action
A couple of images on your website cannot very well express the different ways your products can be used or applied. You can create catchy tutorials or how-to videos that would help your customers understand your products or services better. It doesn’t even have to be too professional, create an interesting story line to make it more engaging, then share it in your website and social media platforms as part of your marketing campaign.
Engage Your Customers
One important tip to growing a business is to engage your customers. Your customers need to feel like a part of the business. You can make your videos interactive to better engage your customers. One way to do this is to organize a live question and answer session. You will get to talk to your customers, answer some questions and take comments and suggestions. Another good idea is to do a webinar or video blog (vlog). Use videos to tell the world who you are and what you do, offer your personal opinions on relevant ad trending topics, it doesn’t have to be about your product or business but find a way to introduce that into the video. If your company or business is having an event, you can have it streamed live on your website.
Use Teasers to Build Anticipation:
If you have a product to launch, it could be a good idea to create teaser videos to keep your customers anticipation peaked. Viewers are more likely to purchase a product after watching a video about it. Another great idea is to have videos on your website and social media platform that shows some part of your production process. Your customers will enjoy knowing how some of the products they use were made. Seeing the people behind the product and the process puts more personality into your company and makes your customers feel more connected to you. When doing this video, focus on the problems that your new product will solve for your viewers, use this as an opportunity to brag a little. It doesn’t have to be a long video, shirt, sweet and straight to the point works anytime.
Mobile Advantage
interestingly, over 1000 years of videos are watch on Facebook and YouTube combined every day. 80% of these are watched on mobile devices and smart phones, which is where a good number of these social media platforms are accessed. Make your videos good to go for mobile devices and tap into this sure coverage to grow your small business.
As people, we remember about 10% of what we hear, 20% of what we read and more than 80% of what we see. Videos have the power to grow your small business and keep you a head of the pack of competitors continually snapping at your heels. Everybody is using them. You should too.
