Remarketing has been a part of the Google AdWords arsenal for some time now, however only some ecommerce marketers use it to their advantage. Remarketing is an effective Pay Per Click (PPC) advertising model that allows ecommerce marketers to serve follow-up ads to past website visitors. The foundation to remarketing centers on building a targeted list or audience within … [Read more...] about Ecommerce Remarketing with Google Analytics
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Using Google AdWords & PPC for your internet marketing Campaign
Every online business needs to advertise itself to the maximum number of people while keeping the cost as low as possible. If you too have an online retail business, make sure you try Google Adwords & PPC advertising to get more targeted traffic to your website giving a new turn to your internet marketing campaign. Small businesses can take the advantage of this popular and … [Read more...] about Using Google AdWords & PPC for your internet marketing Campaign