Ecommerce Foundational Principle 3 - Positioning Positioning is about perception and how you want your ecommerce site and business as a whole to be perceived by your prospects and customers. Remember, prospects are potential customers. So ask yourself, do your target customers feel that this is the website they would like to buy from? Position your ecommerce website to match … [Read more...] about Ecommerce Foundational Principle 3 – Positioning
ecommerce marketing
Ecommerce Foundational Principle 2 – 3F Strategy
Ecommerce Foundational Principle 2 - 3 F Strategy The days of having a simple 5-page brochure website with your company details and a few pictures are long gone. Ecommerce websites now generally have at least thirty pages plus, many over a thousand pages. These are big websites with lots of content and multiple images per page. Yet, a surprisingly large number of … [Read more...] about Ecommerce Foundational Principle 2 – 3F Strategy
Ecommerce Foundational Principle 1 – Traffic > Conversion > Relationship
Ecommerce Foundational Principle 1 - Traffic > Conversion > Relationship Traffic. Your website needs traffic. Without targeted traffic your site will get lost in cyberspace gathering virtual cobwebs! Sure, over time, someone will stumble on your website. Some visitors may even buy your product or service, or subscribe to your email newsletter list or blog; however, … [Read more...] about Ecommerce Foundational Principle 1 – Traffic > Conversion > Relationship
Using and Offering Customer Loyalty Discount Codes to Your Customers
Using and Offering Customer Loyalty Discount Codes to Your Customers. When dispatching orders to new customers, try enclosing a loyalty discount code of 10%, 20% or whatever your gross profit margin allows. This can be by email message or included in the box with the customer’s orders. Use a business card-size card to promote this or a paper flyer. You can put an expiry … [Read more...] about Using and Offering Customer Loyalty Discount Codes to Your Customers
Affiliate and JV Marketing for Higher Profits and Larger Client Base
In today’s world, relationship marketing is gaining popularity. Whether it is a small or big business, strong client relations and communication is crucial for its success. Unless the target market is not aware of what you are selling, you will not be able to earn profits from your business. Affiliate and JV marketing is also a type of relationship marketing but here the … [Read more...] about Affiliate and JV Marketing for Higher Profits and Larger Client Base
Ecommerce Marketing – An Effective Approach
Nothing has taken the world more with a storm than ecommerce marketing and with the generation of online and offline methods of marketing and promoting the site, people have come up with newer and innovative ecommerce marketing strategies. The trend is rapidly growing and people are turning to the internet space for trying out their fortunes. All aspects of Internet are being … [Read more...] about Ecommerce Marketing – An Effective Approach