In addition to personalizing your email newsletters, you can greatly increase sales by improving your users’ experience with product offerings and recommendations. On the front-end (pre-sale) you can add cross-sell modules to your website allowing you to link products together, and incentivize customers to order multiple items per order as opposed to just one. For example, you can link a car stereo with an installation kit or even installation service.
Amazon links products together such as books with books or cross-link products such as CD’s with DVD’s. Amazon even offers discounts when you buy the two products it recommends, together. The heading for this is ‘Frequently Bought Together’, offered in addition to ‘Customers Who Bought This Also Item Bought’. This means that on the same product page you will see anything up to five cross sell/recommendation marketing blocks and features.
You can Call these Blocks or Modules Anything along the Lines of:
- You May Also Like / You Might Also Like
- You May Also Be Interested In / You Might Also Be Interested In
- Your Recommendations / Product Recommendations / Service Recommendations
- Customers Also Bought / Customers Who Bought This Also Item Bought
- Frequently Bought Together
1 of 2 Examples of Amazon’s On-site Recommendation Techniques
2 of 2 Examples of Amazon’s on-site Recommendation Techniques
And on the back-end, after your prospect has ordered and is now a customer, using the same principle you can offer them personalized recommendations using ‘Recommendation Engines/Systems’.
Recommendation Systems.
When a returning customer is logged into their account on your website, then by analyzing and using their historical buying data, you can promote and recommend specific products they should buy. These can be related products, associated products, and accessory products pertaining to their original purchase and preferences. Use your creativity to offer more products. See Amazon.com for ideas and read more in Back-end Marketing (Step 4).
Areas of the Website that can be Personalized with Recommendations:
- ‘Related Products’ block / ‘You may also like’ block / or ‘You be also be interested in’ block
- Frequently Bought Together
- Home Page
- Products Pages
- Order Confirmation page
- Best Sellers or Top Selling Products
- New Products or New Arrivals
- Emails
Example of ‘Best Sellers Page’ extracting & displaying Best Selling Products from Actual Sales Data in Ecommerce Back-end for Optimum Automation & Synchronization
