The first thing you need to be aware of is that most customers will evaluate your credibility solely on your visual appearance. In the sea of e-commerce websites, it is important to remain recognizable and form a quality brand image that will make your website the preferred spot for shopping online.
So, let’s get down to the important stuff, the design itself. There are several things you need consider when creating it, and they can be detrimental for the end success of your branding efforts. So here are some tips to keep you on track and help you create the ideal logo design for your e-commerce website.
Simplicity is key
If you browse around some of the well-known e-commerce websites, you will see that in most cases their logos are simple and easily recognizable. So, the company name itself is legible. You can have some creative freedom with the fonts and the design, but it is important that when customers see the logo they immediately recognize that it is your company. Just don’t go copying some of the bigger names, make sure you add your unique twist so that your logo stands out and is not easily confused with another company’s.
Make sure you get a designer you trust
When it comes to logo design it is always important to let the professionals do all the work for you. However, you need to do your research when it comes to choosing the right designer. The first step is going through the portfolio of the possible candidates and deciding which ones work is the best choice for turning your idea into reality. Most designers put their own personal touch to each design they create and that is why it is imperative that you are both on the same page prior to getting down to the details. For example, most Australian companies have their trusted logo designers from Sydney, and they know exactly what to expect from that collaboration.
Mind the color
The color choices are probably the most important aspect of your logo design as they will be the starting point for your entire website and branding style. So, take your time when deciding as it will nearly impossible to change anything once you get a certain level of recognizability. You can reflect your brand’s personality in your logo color choices. For example, orange is used to show creativity, friendliness, youthfulness, on the other hand white can mean simple, clean and pure. There is a whole array of choices in front of you so take your time and opt for the ones that demonstrate the exact values you want your company to stand for.
Mobile optimization is essential
Do you know that 62% of smartphone users have made a purchase online using their mobile device in the last 6 months. This makes it obvious that legibility of your website for mobile users is essential for running a successful e-commerce business. This means that you need to pay attention to the scalability of the logo design that you choose. It needs to be clear and visible regardless of the screen size. So, the text included in your logo shouldn’t be too small and you need to consider what are the best font that would be highly visible even in a miniature version of the logo.
Consider adding a tagline to your logo
This is not a must, but it could be a great way of spicing up a simplistic logo. Of course, it should be something short and memorable. For example, a catchy slogan that you can later on use in various form of marketing making it synonymous with your business. It should contain some great point that would promote your e-commerce website and ensure customers in your quality and dependability. So basically, reveal your USP through your tagline.
Opt for a horizontal design
There is nothing wrong with a vertical option, but in general, visibility is much higher if you opt for a horizontal logo design. This enables you more vertical space on the page to showcase your products. And as you know each inch counts, it is important to have a clear layout of your e-commerce page so that your customers can find everything that they need quickly and easily. In addition, a horizontally stretched logo gives you more freedom when it comes to the layout of the design itself and is much more convenient for additional branding needs that might come along in the future.
You are now ready to create the perfect logo for your e-commerce business and by taking all these suggestions into consideration you can trust that your logo will be the best representation of your business and will gain the very much needed recognizability in the already cut-throat industry that is e-commerce.