Are you looking at ecommerce usability & conversion? With more money being spent on online shopping, online store owners are now paying due attention to ecommerce usability & conversion. Consumers have switched to online shopping in a big way globally and there are online stores with multilingual capabilities that ship products all over the world.
Site usability is one of the most important aspects of maintaining an ecommerce website as you need to identify what the user is looking to find. Usability aspects of a website are those that make the website user friendly and it is a user-friendly website where the customers feel at ease and make a purchase. Hence, by paying attention to usability features, you can increase conversions and hence business profitability.
Navigation structure must be streamlined.
If the user is browsing the ecommerce website they should see your products well categorized as difficult navigation will help you lose potential customers. In design ecommerce, you should look at comprehensive factors that generate best results. Easy navigation helps easy categorization and helps users browse through the site with ease thus facilitating ecommerce usability & conversion.
Multiple navigations in an ecommerce website sometimes result in confusion while at other times it is convenient. It actually depends on how the navigation is presented. The bottom line is that the site should be easy to navigate and less comprehensive. The buyers should be able to locate the products and information they are looking for. Online users lack patience, they don’t like to spend more than five seconds to find what they want or else they move on.
Search functionality also makes an ecommerce website user friendly as ready shoppers can easily enter the product or model name in a search box that looks up the site and returns desired information. This is thus an essential functionality in your ecommerce website. For example, if a user knows the wants to buy a camera but is not sure about the brand or model, the ecommerce website can help them out by allowing them o perform search based on various criteria like brand, price range and features, etc.
Adding Photographs to Enable Ecommerce Usability & Conversion
As the user cannot touch the product displayed on an ecommerce website physically, product images are important to help them know what the product is like. High-quality images enable better visibility and meets customer satisfaction. Adding a zoom in feature will definitely enhance ecommerce usability & conversion. Professional product pictures generate sales leads and you can also have a printable product catalog with complete product details. You can also allow virtual tours and 360 degree views of the product.
Enhance Ecommerce Usability & Conversion with Informative Product Descriptions
Good product descriptions can do wonders to your ecommerce website by increasing sales leads immensely. Usually an ecommerce website uses the same product description as provided by the manufacturer. However, this is not a good strategy. The product description must be written for online users and hence must be brief and must also use relevant keywords. The product description must highlight the benefits and features of the product to the user. If it has bulleted list of features and benefits, it will be even better as that will enhance readability.
Effective Content Management System
The process of uploading product images and relevant content can be made easy with the help of CMS. An effective content management system allows editors to create accessible web pages in the ecommerce website. CMS is especially helpful as online stores often need to add new products and delete the old ones or those out of stock. With great ease hundreds of products can be added and managed. With an ecommerce store that is always up to date, the users develop a sense of confidence. CMS also makes website maintenance cost-effective.
Easy Ordering Process
This is helpful in complex ordering as it facilitates ecommerce usability & conversion by requiring users to deliver the address, choose appropriate methods of ecommerce website payment before order confirmation. Thus in design ecommerce, simpler steps help users to tackle each step at a time with less information like login, delivery address and options, payment details and order review.
The ordering process needs to be secure and simplified for best conversion rates. It has been observed that a good number of users change their mind at the last stage due to usability issues. So be very sure to have a simple and streamlined ordering process. Important aspects to be considered are delivery method and payment methods. Confirm order is also important. Tell them all about the required steps they are supposed to go through for placing an order. Streamlining the process will add to ecommerce usability & conversion. The ecommerce website should also address user queries promptly.