The main objective of ecommerce SEO is to attain high rankings in search engines. There are many ecommerce platforms like Joomla, OsCommerce, Zen Cart and X-Cart, etc. Irrespective of the platform an ecommerce site follows, it is important to implement ecommerce SEO (search engine optimization) to improve sales and profits. Apart from SEO, you can also do ecommerce marketing through blogging, networking, newsletters and emails for ecommerce SEO.
On-page search optimization
For the on page ecommerce SEO optimization, you need to focus on the keywords research, meta tags, content, and sitemap, etc. All activities that you perform on the site are termed as on page optimization activities. While writing content, restrict to two-three keywords per web page for optimum results. Use key-word rich and informative product descriptions written professionally. The appropriate use of keywords in meta tags like title tag and description tag is also important. It is important to use relevant keywords so use good keyword suggestion tools like Word tracker or Google keywords tool. Also, ensure that you optimize dynamic URLs and convert them into static URL. There are softwares that help you do this. There are other strategies too like using no follow tags to prevent pages with dynamic URL from getting indexed.
Off-site SEO optimization
Off page ecommerce SEO includes link building, article publicity, Press Release publications. Link building plays a key role on improving Page Rank. You can go for one way or reciprocal link building. Professionals can help perform on page and off page SEO activities with finesse. Article publicity and PR publications are also very useful in enhancing web presence.
More SEO Ecommerce Tips:
- You should not use navigation based on JavaScript or CSS as they are not easily crawlable by search engine spiders.
- You must create keyword-rich hyperlinks in product descriptions linking related products.
- Place repetitive web content in iframe with an invisible border so that it does not hinder your site’s performance.
- Don’t forget to optimize images by adding keyword-rich alt text attributes.
- Adding search functionality makes your site user-friendly.
- Using keyword-rich URLS like www.yoursite,com/seo-ecommerce-website.html.
