Buying Products & Managing Products for Ecommerce Stores. To source product suppliers and distributors you can start offline by looking in retail and trade magazines, visiting trade shows, and approaching local and national brick and mortar companies. Online you can start with companies such as WorldWideBrands.com, or just search on Google for your products, using terms … [Read more...] about Buying Products & Managing Products for Ecommerce Stores
Ecommerce Store Trust Fundamentals – Security, Trust & Testimonials
Ecommerce Store Trust Fundamentals - Security, Trust & Testimonials Many internet users and especially new users are concerned about disclosing their credit card and personal information to a website and have doubts as to whether you will actually fulfill their order. This can be for a number of reasons, including the media reinforcing this with its reports about ID theft. … [Read more...] about Ecommerce Store Trust Fundamentals – Security, Trust & Testimonials
Google Analytics & Data Reports for Your Ecommerce Website
Analyzing website user data and analytics is critical if you want to stay ahead of your product category and market, beat your competitors in the search engines, and build and target your website specifically for your users. When you analyze the data on offer on a daily, weekly or monthly basis, it gives you an up-to-the-moment, bird’s eye view of what is really happening on … [Read more...] about Google Analytics & Data Reports for Your Ecommerce Website
How to Build & Write Ecommerce Product Pages for Maximum Traffic & Conversions
How to Build & Write Ecommerce Product Pages for Maximum Traffic & Conversions. How you present the products is crucial for a successful ecommerce website. Look at the big name ecommerce websites such as iHerb.com, Amazon.com, Crutchfield.com, GAP.com, JohnLewis.com, FatFace.com, etc, for ideas. See how their product information is laid out on the page in ways that … [Read more...] about How to Build & Write Ecommerce Product Pages for Maximum Traffic & Conversions
Ecommerce Sales, Selling, Customer Support & Doing the Right Thing
Exceptional Sales and Customer Support—also known as Customer Service—is the foundation to every successful ecommerce business. A Sales Person is the frontline contact with prospects before they buy—and contact to your company is by email or phone. Customer Support is after the sale, again by email and phone—if you offer this option. I recommend you offer phone sales & … [Read more...] about Ecommerce Sales, Selling, Customer Support & Doing the Right Thing
Ecommerce Website Design & Development: In-house, Outsource or DIY?
There are four main ecommerce software and technology options available to you when starting an ecommerce website project. With some good, robust and reliable pre-built systems available, you do not have to reinvent the wheel. Four Ecommerce Software Solution Options: 1) Boxed-Solution. When you purchase ‘out-of-the-box’ software, you create your own pages possibly from … [Read more...] about Ecommerce Website Design & Development: In-house, Outsource or DIY?
Ecommerce Social Media Marketing | Top Social Networking Top Tips
Social Media Marketing. Social Marketing is the latest medium of online marketing and taps into a networking effect that follows the viral or word of mouth marketing model. Social Media sites are frequented by millions of daily users, and, love them or hate them, you have at your disposal a massive, connected audience. Social sites including Facebook, Bebo and Myspace … [Read more...] about Ecommerce Social Media Marketing | Top Social Networking Top Tips
Ecommerce Article Marketing | Articles to Market Your Ecommerce Store
On-Site Articles. On-Site Articles are different to the SEO articles mentioned above. On-site articles are of higher quality. As a rule they are 500–800 words or longer and are designed to rank well in Google as well as being written for your on-site visitors to read. Topics covered are buyer’s guides, how-to and technical articles, all written with persuasion to sell your … [Read more...] about Ecommerce Article Marketing | Articles to Market Your Ecommerce Store
Ecommerce Video Marketing | Video Tips for Ecommerce
Video Marketing. Video is an excellent medium for you to give your name and your face visibility as an expert in your marketplace and to convert browsers in to buyers. Video Ideas: You can produce product sales videos, product demo videos, product review videos, customer product review videos, technical product videos and testimonial videos. Create a YouTube … [Read more...] about Ecommerce Video Marketing | Video Tips for Ecommerce
Ecommerce Blog Marketing | Ecommerce Blogging Top Tips
Blog Marketing. If you are wondering what this has to do with marketing your ecommerce business, then it is very simple. It creates lots of SEO friendly content! Google constantly searches for and recognizes new content. Blogs especially are regarded as fresh and relevant content that Google likes to supply to its Google searchers. Google ranks blogs rapidly and high in its … [Read more...] about Ecommerce Blog Marketing | Ecommerce Blogging Top Tips