“Should I Use WordPress for my business?” you ask. Yes, is the answer. It’s by far the most used content management system in the world and for good reason.
Once a humble blogging platform, WordPress now powers 27% of the internet – showing that it’s popular and trusted by many. It’s no secret that WordPress sites rank incredibly well on Google. This can be attributed to many technical features that make personalised customisation possible for businesses looking for bespoke website design services.
In this post we’ll discuss five reasons why you should use WordPress to manage your e-commerce business:
Reason 1) Perfect for almost all businesses – big and small!
One of the great things about WordPress is its versatility. As it’s such a popular platform, developers have exceeded expectations with a range of plugins. They allow you to create websites of all different kinds to meet your business goals.
Some businesses may want a simple site structure, including a homepage, service pages and contact form. This is simple to create, but WordPress goes several steps further with fully functioning online shops, property listings and portfolio pages. If you have a particular type of website you need for your business, then guaranteed WordPress will have a theme for you. That brings us on to our next reason, WordPress themes.
Reason 2) So many WordPress themes to choose from
Selecting a theme for your business site will help connect with your readers using attractive layout options to increase time on site and decrease bounce rate. WordPress themes should be carefully considered as they shape your entire site structure.
Look for ones that work best for the needs of your business. If you are a photographer, for example, search for an image-focused homepage with a scrolling WordPress slider to showcase your recent work. There are countless options to choose from; it’s a case of doing your homework and asking for professional recommendations.
Reason 3) Free plugins to extend functionality
We briefly mentioned WordPress plugins in the above reasons, however we believe they deserve a more detailed mention. A plugin is a piece of software that gives your website additional functionality. If there is something you want your website to do that it currently doesn’t, then look for a plugin. There’s a good chance that you just need a little extra functionality.
Reason 4) Secure CMS
Website security is essential for any online business. No business is ever 100% secure, no matter what the host may tell you. WordPress, however, comes pretty close. As the most used CMS in the world, there is an army of developers ready to ensure your content is safe from hackers.
Reason 5) WordPress makes SEO simple
Search engine optimisation (commonly known as, SEO) is one of the most important considerations when it comes to website design. Luckily, the way WordPress is designed lends itself to businesses looking for increased online visibility and rankings. In addition to fast loading speeds, simple site structure and higher rankings, WordPress sites offer a dedicated SEO plugin for maximum optimisation.
We understand that it’s all a lot to take in. How do you actually set up a WordPress site? There are correct and incorrect ways of going about website design. Done right, it can have incredible benefits for your business – increased sales, revenue and traffic. Done wrong, well, let’s not talk about that – basically, you could end up with a Google penalty.
To ensure your WordPress website brings in the biggest return on investment, contact our SEO London Company. Our website development team create responsive websites that generate first page rankings for clients and are happy to offer advice for your business. Tel: 01226 720 755.