Using RSS on your Ecommerce Store or Blog for optimum readership.
RSS (‘Real Simple Syndication’) is a way of delivering information from your website to your prospects via an RSS Reader, which displays your content on their PC, Mac, Phone, Tablet, Slate or PDA in an easy to view way.
Just like the newsletter strategy above, it is about building and maintaining relationships with your customers and offering valuable information, special offer deals and related products.
An RSS can be applied to your blogs posts, blog comments, site content, podcasts, best sellers page and new arrivals page. The idea is that when you add new content it is automatically sent to your RSS subscribers’ reader delivering fresh new content.
There is an option to synchronize your blog and newsletter in some of the big name email newsletter software, so that when you post a blog it emails your newsletter list alerting them to the new blog.
