For any business operating online, having well-optimized product pages is really important because they represent your company to the potential customers. Those elements of your site need to be produced in accordance with the requirements of every modern digital device and comply with the webmaster guidelines established by Google and other search engines.
In this short review, we are going to introduce you to our list of the 7 important tips for optimizing your product pages.
Tips for optimizing your product pages
Tip Number 1. Insert your breadcrumbs in white space
Breadcrumbs are an important navigational ingredient for any eCommerce website. It allows users to see which section of the website they are currently in. And it’s important to make this element clearly visible by distinguishing it from the top navigation bar. This can be accomplished by inserting breadcrumbs inside the white space right underneath the top navigation menu.
Tip Number 2. Introduce both “Next” and “Previous” buttons
Another feature which will bring a positive contribution towards the user-friendliness of your site is the “Previous” and “Next” buttons. It’s not a good idea to force your customers to go back and forth between category and product pages. Rather than that, empower your resource with the clear “Previous” and “Next” buttons.
Tip Number 3. Take advantage of “Click to Enlarge”, “Click to Shrink” and “1:1” options
Let a customer see your product in close action with an option of enlarging the original image, shrinking it or getting back to the original size. For that purpose, introduce the “Click to Enlarge”, “Click to shrink” and “1:1” buttons. Place them right underneath an image to avoid any usability problems.
Tip Number 4. Don’t use the drop-down menus unless you absolutely need to
Drop down menus is a useful instrument for your website navigation because it usually displays a list of the important features a product might have. However, it also has its own downsides. While being open, this menu may block other important information such as a Total Order Price or Product amount.
Tip Number 5. Make your “ADD TO CART” Button both large and bold
In order to increase your business’s Conversion Rate, it is important to make your “Add to Cart” button as eye-catching as possible. Why do they need to be large? The large buttons are proven to bring more conversions than small and poorly placed ones. An additional requirement which this element need to fulfill is that it needs to be clearly differentiable from the other components a product page typically has (i.e. “Share” and “recommend us” buttons). Apart from size, it is also possible to highlight your ADD TO CART button with a different color, a headline or value proposition.
Tip Number 6. Indicate any required product attributes
Make a clear indication of the required product attribute a customer must choose before placing an order into his Shopping Basket. This can be a product size, color, number of items or a product material.
There are some shops which simply disable the “Add to Cart” button until a custom selects all the necessary product attributes. This is not the best thing to do because after clicking this button a couple of times without a success, some clients may assume that your shop is either broken or the product is not in stock. As the result of that, some of the most demanding customers will probably leave your site and go elsewhere.
The better way of solving this issue is by highlighting the required sections of the product ordering page a user did not fill out.
Tip Number 7. Emphasize your product’s unique features
It is also important to emphasize your product’s unique features which differentiate it from the ones of your competitors. Simply put, this should be your answer to the question “Why would a customer buy our product and not one of our competitors?”
Product ratings, unique features, recommendations, etc. They all play a big role in the customer’s purchasing decision process. So help your customer make a positive decision as quickly as possible!
Updating your Magento product pages directly in the product grid
Are you an owner of the Magento store with lots of products to care about? If you just answered “yes”, updating all the product attributes is most probably a time-consuming and routine process. You have to find each one of them, open and change the specific attributes. Not the type of activity you would normally enjoy.
This task does not need to be so complicated. Instead of performing all these actions manually hand by hand, you may take a look at some of the Magento 2 Product Grid extensions which allow you to edit any attribute directly in the product grid. Edit multiple attributes at once with just a few clicks of the mouse to keep your product pages optimized and up-to-date.