As a website owner you will publish lots of information including product descriptions, howto guides, blogs, videos, newsletters and RSS feeds. Therefore, through your content make it your objective to control your prospects and customers, and only give them access to the information you feel is right for them, in order to get them to buy your products.
This is not about crossing ethical and moral boundaries but essentially leading and directing your product category, market or niche.
‘Your Customers Want What You Are Offering, So Do Everything You Can to Give It to Them… Before Your Competitors Do!’
This control allows you to build rapport and prime your audience, persuading them that you have a product that fits their needs and wants. This is all about positioning and using psychology or ‘mind control marketing’ as Mark Joyner calls it—This is critical to become a market leader and a voice buyers listen too…