Many websites fail to match their site content with the search terms that their prospects search for in Google. This critical component to driving lots of free organic—also known as natural—search engine traffic to your website starts with detailed Keyword research. When writing content for your website, especially on your home page, category and product pages, you need to target these specific keywords and key phrases—which your prospect will type in the Google search box—in order to get this traffic on to your website. When you start to perform keyword research, you will find your main key phrases—with lots of search volume—will actually account for approximately 20% of your keywords total, and the 80% of key phrases will have much smaller search volume—these are Long Tail key phrases.
This means if you target the Long Tail key phrases (the lesser searched for keywords and key phrases) you can get more traffic overall, as added up they swamp the main keywords. This is an essential strategy if you are in a very competitive market, where all the players are targeting the main key phrases. Blogs and articles are ideal for long tail keywords.