Online shopping has become a way of life for some people. There’s just something magical about buying stuff online without having to walk into an actual store. Yet, an increase in popularity is usually accompanied by a rise in competition. Tons of new e-commerce businesses are testing the waters with their brands, but only a select few will make it to the top. This is because they’re distancing themselves from the rest of the competition by effectively personalizing their brands. So, why exactly is this an excellent idea?
It builds a positive image
A company’s image is usually its most prized possession. The reason being that, for the most part, is that you also sell your brand and not just your product. People will remember the way they were treated by you and your employees. This will, in turn, create a positive reputation for your e-commerce business, which will attract more customers by word-of-mouth referrals which are insanely effective. This is because people are natural-born storytellers, and will often seek to share their experience with others.
By spreading the word about your brand to other people, they’re literally doing all the marketing for you. People are more likely to buy products they’re familiar with, especially if they heard about those products from a close friend or relative. You want your brand to be in the center of attention, as Oscar Wilde once wrote: “the worst thing about being talked about, is not being talked about.” This is why branding is essential for a company’s success. It encompasses not just the logo and the slogan of a business venture, but the opinions and feelings of customers as well. In a sense, a brand is the way a certain company is perceived by its customers. Hence, if the majority of those customer experiences are positive, you have a better chance of them spreading good words about your e-commerce business. As a result, your brand’s recognition will increase in stature, widening the playfield for your business.
It increases customer loyalty
Apart from increasing the number of your customers, a personalized brand also increases the loyalty of the same. People are flocking to businesses which offer a more personalized experience with their services and products. They generally aren’t interested in cold-hearted corporations that put their greed in front of their customer experience. This is why, feedback is one of the most important resources a company can use to improve its service, as well as its branding. An e-commerce business that listens has a better chance of succeeding than the one that neglects its customers’ needs. Remember, a happy customer is a loyal customer, so in order to decrease the number of abandoned carts, make sure you listen to your customers. In addition, a loyal customer is more likely to make more purchases in the future.
Another way branding helps boost customer loyalty is through the website itself. Naturally, the websites are main attributes for e-commerce businesses and having a customized one to interact and engage with your readers is vital for retaining customers. Such brand awareness is also reflected in the fact that people want to give something back by continuously buying products from that particular brand. Like a “you scratch my back, I scratch yours” kind of deal. Therefore, if you’re having troubles finding a creative solution for your brand’s website, renowned companies such as this branding agency from Melbourne can provide the necessary experience in website design and brand building.
You are not just another brick in the wall
Your product is probably not the only one of its kind out there. By personalizing your brand, you effectively set yourself apart from your competition. In a sea of other similar products, your brand will stand out thanks to its uniqueness. What’s more, people will appreciate you for that, as nobody likes a copycat. People are tired of seeing the same stuff over and over again; they want something new, something fresh to come out on the market. By having a personalized brand, you’ll become more noticeable on the market. That way, your products will become more recognizable.
For example, the Mast Brothers brand has a unique selling proposition in the form of old-school chocolate-making methods, such as the use of a stone grinder instead of more modern industrial techniques. Mass production has a negative vibe to it nowadays, so going back to the pre-industrial way of crafting hand-made chocolate is something entirely different. Consequently, people will ultimately want to try what’s the difference is between the two and get their friends and family to taste it too. Moreover, the Mast Brothers even add a personalized touch to their chocolate by packing it in special wrappings, making each block look unique in its own wrapping design.
To sum up, a personalized brand will be more easily recognized, will effectively stand out from the crowd and will help keep your loyal customers happy and content with your products and services. Don’t miss out on this opportunity and turn your e-commerce businesses into a customer magnet.