Web Usability | The Difference Between Average & Exceptional Web Design Less than one person in every one hundred visitors to the average website will buy or take your desired action, be it a sale, email optin, RSS subscribe or contact request! Increasing this visitor-to-sale conversion rate is all about usability and implementing a simple conversion path, that takes … [Read more...] about Web Usability – The Difference Between Average & Exceptional Web Design
Archives for March 2010
Ecommerce Website Usability Essentials | Usability Tips for Your Website
Website Usability Essentials | Usability Tips for Your Website A clean, clear and simple navigation layout, with multiple navigation and product search options is the way to optimize usability—and consequently maximize sales. Know your Customer. If you do not know who your customer is, find out - and quick! We’ll discuss this in more detail shortly, but in order to … [Read more...] about Ecommerce Website Usability Essentials | Usability Tips for Your Website
Ecommerce Website Conversion Essentials | Conversion Tips for Your Website
Website Conversion Essentials | Conversion Tips for Your Website Usability and Conversion go hand in hand. Without great usability your website conversion rate will suck. Conversion is the process of converting a prospect into a customer. A conversion equals a desired action (your Most Wanted Response) such as an email opt-in, RSS subscribe or sale. When you first launch … [Read more...] about Ecommerce Website Conversion Essentials | Conversion Tips for Your Website