If you’re hosting an event and are looking to sell tickets, then you have the option to use several methods, including a physical location, social media, or online platforms. This blog post will show you what works in the current market and what doesn’t in the case of increasing event ticket sales. You’ll also learn why it works and what you should change if you want to get the most bang for your marketing buck. The truth is that there are hundreds of ways to increase ticket sales, and while most of them don’t work very well, we’ve found five of the best strategies that work.
So the top 5 tactics that can proliferate your event ticket sales are,
1. Sell event tickets using the mobile app
In this digital age, more people are buying goods and services online than ever before. There are more and more online shopping websites. Mobile apps are increasingly used to help customers buy goods and services online. Mobile apps are the latest trend in marketing strategy. Mobile apps are very convenient and can be downloaded directly to a smartphone or tablet. Customers can buy products and services easily and quickly by using their smartphones. Mobile apps are a very effective way to boost your event ticket sales. Most renowned ticketing software companies have already launched mobile ticketing apps for their customers. The apps are free and can be downloaded from the App Store for both iPhone and Android phones. According to the US Census Bureau, in 2016 there were 1.2 billion smartphones in use around the world. The global market for mobile app usage will grow from $108 billion in 2016 to $186 billion in 2022, according to a new study from International Data Corporation (IDC). If you can reach the right audience, you can sell a lot of tickets for your events. Mobile ticketing makes it easier for customers to buy tickets and allows vendors to sell tickets online. It’s also very simple for people to find out where they’re going and buy their tickets in advance. And it can be fun.
2. Smart discounting strategy
Discounting event tickets can be an effective way to attract customers, but can also be complicated. The challenge is that discounts don’t work for every kind of ticket – and they don’t work for every time. In fact, discounts typically work best for events with a long lead time, such as music festivals or sporting events. You can also offer early bird discount for buying tickets within a stipulated time.
A buyer promo code can be sent to a buyer who will refer a minimum number of buyers, or a reduced price can be set for group tickets.
3. Social Media Sharing
Social media are the future of business marketing. Social media shares have become increasingly important as businesses are using them to increase their reach and visibility. Share this article with your friends! Help us spread the word by sharing this article via Facebook, Twitter, Pinterest, LinkedIn, Tumblr, StumbleUpon, Google+, Instagram, or E-mail. Most probably you have heard such kinds of CTA’s a lot of times during the past few years.
In this day and age, every marketer needs to know social media and online tactics in order to make their mark. These are the best ways to reach your audience
We’ve got our best social media tactics for marketing your event. Here are our tips to follow:
a) Create and run contests
If you want to engage your audience and sell more tickets, you need to be active on social media. Social media contests are a great way to promote your brand and boost event ticket sales. You can easily run your own contests on your blog or on Facebook, Twitter, Pinterest, Google+, LinkedIn, or Instagram. To run a contest, you will need to choose a prize that is attractive to your customers. For example, if you are selling event tickets, you can offer a cash prize, a gift certificate, a discount coupon, or a service. If you’re looking to promote your brand, you can offer something that will benefit customers such as a free consultation, an hour of consulting, or a free product trial. The three most important things for a social media contest are the prize, the entry form, and the rules. The prize is what the winner will receive. A good prize can attract participants. The entry form asks people to enter their information into a database. This way, the business can contact winners later. Finally, the rules determine who is eligible for the prize.
b) Niche-related social media influencers
Find out your niche-related social media influencers and pay them to share your event with their followers.
c) Paid social media campaign
Paid social media campaigns have proven to be one of the most effective ways to engage an audience and build brand awareness. They can also help promote a business or organization to target audiences. These social media ads can include sponsored posts, Facebook advertising, and Twitter advertising.
4. Educational, engaging, and fun-filled events
If your event is too serious, then people won’t be interested in attending. If your event is dull, they might get bored and stop paying attention. The key to making your event entertainment is to choose an appropriate theme. Your theme should be both interesting and relevant. It should also reflect the purpose of the party.
But, most people come to your event because they want to make a new friend, find a mentor, or learn something valuable.
To spice things up, add a little entertainment value as well.
After your lecture, you can add an after-party with some entertainment, such as a techno dance party, karaoke hour, and performance from a local performer, such as a musician, comedian, or dancer.
5. Testimonials and social proof
The best way to convince someone to buy more event tickets is to show them some proof that people actually buy event tickets from your company. This might mean sharing testimonials or case studies. But the best kind of proof is social proof. People who see other people doing something are much more likely to try it too. So if you can use social proof in your ads and content, people are much more likely to buy more tickets from you.
Although there are lots of ways to increase ticket sales but these five top-notch and proven methods will surely give a boost to your event ticket sales.