When trying to attract new customers and grow your business, naturally, you first think of online marketing (social media, content marketing etc.). You might be led to thinking that branded promotional material has been made redundant ever since online marketing took over. In fact, you might have completely forgotten about it and you’re questioning whether it still has any impact whatsoever? You might be surprised to learn that this old-fashioned marketing tactic still works and should therefore not be neglected.
It does seem like all marketers ever talk about is online marketing while forgetting the importance of certain old but gold methods. Indeed, we do focus all our efforts on the online world but sometimes, the old, simple way is just as good. In short, the answer to the question of whether you need to have branded promotional material is yes, and here’s why.
The Statistics
A study has shown that 50% of U.S. consumers own promotional writing instruments. Out of all the promotional items, T-shirts seem to be the most popular one as 58% of U.S. consumers own promotional shirts. The study has also shown that a great percentage of recipients do remember the advertiser who gave them free items.
About 50% of U.S. consumers own promotional bags while 53% of consumers own coffee mugs with some company’s name on it. That means they get to look at your logo every morning as they sip their coffee. That’s bound to make an impression. Other frequently owned promotional items include caps/headwear, umbrellas, outwear, health and safety products, desk accessories, calendars, drinkware, USB drives etc.
It’s Cost Effective
One of the reasons you should consider branded promotional materials is the fact it’s cost-effective. It doesn’t cost you a lot to get the material especially not when compared to the number of new customers you will get thanks to this.
You don’t have the budget for a large-scale advertising campaign? No problem. This low-cost marketing method can help you stick to the budget while still getting positive results. Manufacturers often keep the prices of these products very low so everyone, even a small startup, can afford them.
It Provides Exposure
We have seen the stats regarding branded materials. Just think about how many people can see your logo if a consumer uses their free promotional bag every day, for example? The amazing thing about promotional products is that they bring exposure for your brand while costing so little.
Promotional gift items are usually things meant for everyday use which means they are constantly in front of our eyes. If you decide to give away T-shirts or coffee mugs, and consumers use them on a regular basis, think about the exposure you will get. And multiply that with the number of years they could potentially use the items for.
Consumers Become Your Brand Ambassadors
When you give a free branded item to someone and they use it regularly, it’s basically free advertising. What’s more, consumers become your brand ambassadors because they are very likely to pass the items to someone who will use them. In this way, your message is being passed on from one consumer to another for free.
It is precisely because of this that you must give away useful, popular items that people are likely to use every day. A word of advice: make sure the items are of high quality so that they last longer (and advertise your brand longer).
Drives Loyalty
Regardless of the industry, the competition is tough, and companies are working hard on getting and keeping existing customers. Free promotional stuff can help you with that.
Everyone likes free stuff, right? Giving away a small free gift can make your customer very happy, especially if it is something they can use often. And as you already know, a happy customer is a loyal customer. This small gift shows customers that you care about them and they are very likely to reciprocate that by purchasing a product from you.
Branded Items Function as Your Business Cards
Giving away free promotional items is like handing out your business card to a lot of people, except that more consumers will see the items than your business card. A USB drive, a coffee mug, stationery, or a T-shirt contains your logo and the basic information about your business. Sometimes, there is even contact information printed out on promotional stuff so consumers would know where to find you if they want to know more. Once again, it works in your favour if you have quality promotional products. Don’t forget to brand your stands and flags as well, which can later be used at any event you attend.
In conclusion, branded promotional materials are an absolute must for all companies whether small startups or big corporations. The truth is that this simple and seemingly outdated marketing tool is still very powerful and if used properly, can bring you numerous benefits.
