Do you want to gain more traffic and sales to your e-commerce website? Then learning about the best SEO practices is one of the best steps to take.
E-commerce SEO can double your site’s traffic and sales. Why? Because, when people are looking for products and goods online, and approximately 36% go to a search engine like Google.
So, there’s no doubt properly optimizing your e-commerce store for search engines will help you land more customers and loyal buyers in the long run.
Why SEO For Ecommerce Matters
If you own an e-commerce site, implementing website SEO is essential to help you bring high-intent traffic. There’s also a high chance that these would convert into leads and sales.
Note that 93 % of experiences online comes from a search engine, whether its a person researching their particular problem or they’re already in the purchase phase. No matter what stage of the content funnel they’re currently in, your goal is for them to come across the content in your site.
Now, we’ll talk about the best SEO practices in 2019 to help you rank, and get your brand in front of your target customers.
Optimize your product pages
It’s essential that you look into your product page because these are what most people visit. So, make sure that everything in your material is unique, and doesn’t have a duplicate anywhere else.
A most common issue in eCommerce is that many sellers tend to extract information from other merchants. But your product page should be entirely yours and should, therefore, be unique.
E-commerce Title Tags
You need to be aware that your title is one of the most crucial aspects of your page. These are what usually appears on search, and the first thing most people see.
Ideally, your web page’s title tags should be between 55-60 characters and have to be optimized for your targeted keywords. You might want to include a clear call-to-action at the end or your company name.
When you audit your site, make sure that there are no duplicate title tags because these won’t give your audience any relevant information about the page.
Target keywords wisely
If you have a small eCommerce business, you have to be picky when it comes to keyword utilization. Don’t use target keywords that are so general, because it’s harder to compete with websites that already have an established domain authority. For instance, don’t just go for keywords like “Local Seo Services.”
Instead, choose keywords that earn decent search traffic yet very little competition. You also try adding the area where your business is located, such as “Local SEO Services, Chicago,” to narrow it even more.
Moreover, choosing long-tail keywords will give you a better chance of improving your rankings.
Search Engine Friendly URLs
Having a poor URL structure easily confuses searchers who are searching for your products online, as well as search engines that are actively scanning your pages. No one wants to see a long string URL with random number combinations.
That’s why it’s vital to keep these in mind when making a URL structure:
- Put the target keyword in the URL.
- Keep the URL clean and short.
- Choose absolute URLs over date-based or dynamic URLs.
- Be consistent. Stick with the same format for your entire site.
Use third parties to promote your content
There are still brands that underestimate the power of influencer marketing. However, a popular and trusted influencer in your specific niche can do wonders for your business.
When third parties, like influencers or blogger outreach service, works for you, you will definitely see a rush of traffic to your site, which, over time, can turn into high-quality leads and sales.
Utilize Schema Mark-Ups
In its most basic form, schema markups are HTML codes that communicated relevant information about your product from pricing, reviews, to images.
In turn, search engines like Google read this data and show it to search results to add more detail and depth in your existing meta-descriptions.
Typically, a product page markup contains a variety of elements:
- Availability of the Stock
Presenting these on searches entices more visitors to visit your site, and increases your chance of driving in sales.
Over To You
Start implementing these strategies, and you will gradually grow your brand’s presence online. These strategies take time but execute it the right way, and you’ll build a steady amount of traffic that will lead to higher conversions and sales.