Influencer marketing didn’t exist a decade ago, but now it’s the height of fashion when it comes to social media marketing and brand awareness tactics. Communicating with potential consumers and a new, targeted audience by working with influencers is expected to give an air of believability and authenticity to brand campaigns. But is that expectation […]
How Reputed Brands are Building their Social Network to boost their Products
It won’t be an exaggeration to state that social media has taken over the world. From relationships to businesses, the virtual communication system is now the most fertile ground for cultivation, assuring maximum fruition of efforts. There was a time when the word advertisement would strike images of either page long brand promotions in newspapers […]
Social Media Trends For 2018 – Experts Reveal All
Every year we invite a group of big names from social media, PR, and digital marketing to predict the social media trends for the new year. The trends may seem fanciful, worrying, even scary – but invariably – our experts are spot-on.
50 Instagram Statistics to Inspire Your Marketing Campaigns
As a marketer, I recognize the many benefits of using social media in marketing. But, it’s easy to get complacent. Then, I read this in the Salesforce blog, “People remember only 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see.”
25 Tips and Techniques to Help You Stand Out and Build a Reputation on Social Media
Getting started with social media for new business owners is tough and finding ways to get your brand ahead of the rest in a sea of similar business is a tough task. Social media is the ultimate killer app for career building, professional networking and reputation development. With social media, It’s all about using the […]
The Complete Guide to Instagram for eCommerce
Instagram is leading the way when it comes to its users engaging with brands online. While Facebook can boast just 32% of its users engaging with businesses and brands, Instagram has a massive 68% of its users doing the same. Which is why it’s well worth knowing how to utilise Instagram and make Instagram work for your […]
How to Make The Most of Ecommerce on Facebook
So, you already have your Facebook page. You update it frequently, you have thousands of fans, and you are very proud of yourself. You fully understand the role and power of social media today. After all, most people out there use social media to relax, connect with others, and have some fun. At the same […]
Does Social Media Traffic Actually Convert into Ecommerce Sales (Ecommerce Conversions)?
A report on traffic analysis and ecommerce conversion efficacy of a number of reputed and leading ecommerce retail sites is produced every quarter by Monetate, an ecommerce firm which specializes in optimization. A recent report presented by them was of first quarter which took into consideration more than 550 million ecommerce site’s browsing sessions. The […]
Using Social Media Marketing in your Ecommerce Business.
Using Social Media Marketing in your Ecommerce Business. Creating accounts on the top social sites such as Facebook and Twitter allows you to communicate to your existing customers regularly and in real time, keeping your friends and followers in the loop. You simply post comments on Facebook and tweet on Twitter about anything related to […]