When it comes to social networks, few channels can compete with YouTube’s success; with over 1 billion registered users and over 1 billion hours of videos being watched every day, YouTube is one of the most popular and most used websites in the world. Naturally, this presents a huge opportunity for businesses to leverage this […]
Another year has started, and you should now come up with plans that you should implement for the year. This involves all of your business’ aspects which include your operations, and of course, marketing. Facebook is among the most utilized marketing platform to date. This is because it’s effective, and it does deliver great results. […]
Another year has finally kicked off and so should your new campaigns. Among those that you should take advantage of is social media as it can definitely boost your brand. But only if you can pull it off strategically. About 4 in 10 internet users confirm that they are following the social media profiles of […]
Technology has made its way to the next level and today we are using cell phones and gadgets connected to the cyberspace. Technology has provided us with numerous free communication tools in terms of social messaging apps. Today we are using dozens of instant messengers for communication for texting and Voice chatting and WhatsApp these […]
Social media has been part of our lives for some time now. Deeply ingrained into our culture, pop and otherwise, into our everyday routines, even our laws. And business is no different – specifically, the marketing aspect. Social media is an amazing tool to maximize any effect you want to create and invoke with marketing. […]
“What’s the ROI of your recent social media campaign?” “Awesome! We gained 2000 more followers on Twitter, got 102 retweets. And, on Facebook, it was shared 65 times…” Super exciting, but hardly insightful. How did it help your bottom line?
Social media sentiment analysis – opinion mining – finds and analyzes the emotional tone in consumers’ online chat. Revealing not just the words but understanding the feelings behind – love, hate, happiness, anger, sadness, etc. For a business, recognizing these emotions harvests business insights that can shape future marketing campaigns, innovate product development, and improve […]
Influencer marketing didn’t exist a decade ago, but now it’s the height of fashion when it comes to social media marketing and brand awareness tactics. Communicating with potential consumers and a new, targeted audience by working with influencers is expected to give an air of believability and authenticity to brand campaigns. But is that expectation […]
It won’t be an exaggeration to state that social media has taken over the world. From relationships to businesses, the virtual communication system is now the most fertile ground for cultivation, assuring maximum fruition of efforts. There was a time when the word advertisement would strike images of either page long brand promotions in newspapers […]
Every year we invite a group of big names from social media, PR, and digital marketing to predict the social media trends for the new year. The trends may seem fanciful, worrying, even scary – but invariably – our experts are spot-on.