Ecommerce Foundational Principle 1 – Traffic > Conversion > Relationship Traffic. Your website needs traffic. Without targeted traffic your site will get lost in cyberspace gathering virtual cobwebs! Sure, over time, someone will stumble on your website. Some visitors may even buy your product or service, or subscribe to your email newsletter list or blog; […]
Use Personalization and Recommendation Systems in your Ecommerce Store
Personalization creates customer loyalty, builds trust and solidifies the relationship between your customer and your business. More importantly, it increases sales. Recommendation Systems. Recommendation Engines or Recommendation Systems find customer patterns by studying your past purchase history and make predications / recommendations based on this data. Essentially as a merchant, they allow you to re-decorate […]
Google Analytics & Data Reports for Your Ecommerce Website
Analyzing website user data and analytics is critical if you want to stay ahead of your product category and market, beat your competitors in the search engines, and build and target your website specifically for your users. When you analyze the data on offer on a daily, weekly or monthly basis, it gives you an […]
How to Build & Write Ecommerce Product Pages for Maximum Traffic & Conversions
How to Build & Write Ecommerce Product Pages for Maximum Traffic & Conversions. How you present the products is crucial for a successful ecommerce website. Look at the big name ecommerce websites such as iHerb.com, Amazon.com, Crutchfield.com, GAP.com, JohnLewis.com, FatFace.com, etc, for ideas. See how their product information is laid out on the page in […]
Web Usability – The Difference Between Average & Exceptional Web Design
Web Usability | The Difference Between Average & Exceptional Web Design Less than one person in every one hundred visitors to the average website will buy or take your desired action, be it a sale, email optin, RSS subscribe or contact request! Increasing this visitor-to-sale conversion rate is all about usability and implementing a simple […]
Ecommerce Website Usability Essentials | Usability Tips for Your Website
Website Usability Essentials | Usability Tips for Your Website A clean, clear and simple navigation layout, with multiple navigation and product search options is the way to optimize usability—and consequently maximize sales. Know your Customer. If you do not know who your customer is, find out – and quick! We’ll discuss this in more detail shortly, […]
Ecommerce Website Conversion Essentials | Conversion Tips for Your Website
Website Conversion Essentials | Conversion Tips for Your Website Usability and Conversion go hand in hand. Without great usability your website conversion rate will suck. Conversion is the process of converting a prospect into a customer. A conversion equals a desired action (your Most Wanted Response) such as an email opt-in, RSS subscribe or sale. […]
Create Landing Pages for success of your affiliate marketing plan
Landing pages are web pages where visitors land up when they click on web ad or web page search results. In case of affiliate marketing, these landing pages are considered as web page where merchants want their prospective customers to be directed, subsequent to clicking on ad of the affiliate website. Usually landing pages are […]
Ecommerce Usability and Conversion | How To Build Your Ecommerce Site
Ecommerce usability and conversion guidelines help ecommerce site owners and site designers design an ecommerce website keeping the target users in mind. You cannot afford to ignore your users as they are the ones who pay out of their pockets to buy what you sell on online stores. They must get special treatment by way […]
Ecommerce Statistics Help Improve Business Profits
Ecommerce stores as we all know sell various products and services online where the users selects the products and makes payment online to complete the purchase process. Tracking e-commerce statistics has become an important aspect of achieving success because they tell you about consumer behavior and many other online sales related aspects. Ecommerce has changed […]