Conversion. Usability and Ecommerce Conversion go hand in hand. Without great usability your website conversion rate will suck. Conversion is the process of converting a prospect into a customer. A conversion equals a sale. When you first launch your website, it will not be firing on all cylinders. There is no way you’ll get it […]
Ecommerce Usability Maximises Sales & Customer Retention
A clean, clear and simple navigation layout, with multiple navigation and product search options is the way to optimize usability—and consequently maximize sales. Know your Customer. If you do not know who your customer is, find out – and quick! We’ll discuss this in more detail shortly, but in order to maximize sales and conversions you […]
Ecommerce Information Pages
These key information pages and how-to guides are important to support your ecommerce product pages, reinforce your terms and conditions, offer trust and ultimately add to the sales potential by providing help and assistance. As discussed in the products section, it is good to give some of this information on the actual product page, as […]
Using Google “Content Experiments” for Conversion Optimization
One of the most challenging hurdles for ecommerce marketers is getting visitors to convert after they’ve landed on the site. This practice, commonly known as conversion optimization, is a big deal for ecommerce stores because web traffic is essentially pointless if it’s not producing sales. Content Experiments is a new tool in Google Analytics that […]
Ecommerce Marketing Elements to Optimize Conversions
To maximize visitor actions on your website—whether they order or not—you first need to get them there. Then you can get them to do what you want them to do, be it place an order, sign up for RSS, download a free report or opt-in to your newsletter. It is imperative to build a relationship […]
Using Website Personalization & Recommendations for Maximum Sales
In addition to personalizing your email newsletters, you can greatly increase sales by improving your users’ experience with product offerings and recommendations. On the front-end (pre-sale) you can add cross-sell modules to your website allowing you to link products together, and incentivize customers to order multiple items per order as opposed to just one. For […]
Split Testing & Multivariate Testing Boosts Conversions
Most ecommerce websites do not test their pages and its contents for conversion efficacy. Their owners create content, upload it on to the live site and forget about it. The way to find the difference between a high-converting page and an inferior page or pages, is split testing. Split Testing. With split testing, you run […]
Landing Pages Can Increase Your Conversions Exponentially Overnight
Landing Pages. A landing page can be any page on your website or off your website you specifically send traffic too with the aim of converting into a sale. By ‘off your website’, I mean specific pages built off-site or not linked to your other site pages as part of the normal site structure. Landing […]
Your Favourite eBay Faux Pas – Why eBay Usability Sucks!
When processing personal orders on eBay I normally use Royal Mail to ship my sold items. Maybe once every 2 months I sell a bigger item and ship this using a courier service from Interparcel.com who offer UK and International Delivery by comparing quotes, giving you the option to choose a courier based on price, delivery time […]
Ecommerce Foundational Principle 4 – Problem Solution Model
Ecommerce Principle 4 – Problem Solution Model Think of the main objective of your website. This is where you get specific and focus on the products and/or services you are selling to the customer. This is about your web design, text and product descriptions. How they answer a question, a fear or a frustration, and […]