Cart abandonment is a challenge for every ecommerce business. Regardless of great products or services, about 70% of your potential customers will leave their shopping carts at the checkout page. Though it’s not possible to eliminate cart abandonment altogether, there are ways to reduce the rate of it. And here are 7 tips that will […]
How to Use Cognitive Biases to Boost Sales and Profits for Your eCommerce Business
You’ve always considered yourself a rational decision maker. You analyzed sales charts and market trends, weighing pros and cons of your own purchasing decisions, putting a lot of thought into every choice you make – perhaps too much thought. Truth is that humans weren’t designed to be rational. The brain is incredibly complex, emotional, and […]
Asking These Questions Can Help You Increase Your Conversion Rate…
Are You Asking the Right Questions to Increase Your Conversion Rates? You can have the best product in the universe and an outstanding e-commerce website, but it won’t mean much to your bottom line unless you can convert your website visitors into customers. Some studies have indicated that as many as 75% of website visitors […]
Ecommerce Sales Boosters – Ignite Your Sales & Conversions!
Let’s face it, ecommerce can be tough, especially when you first start it can be a slog to get momentum. But the biggest problem ecommerce sites face, is converting traffic into sales. There’s an abundance of traffic (potential customers) online, but many customers trust in the larger brands, the elite are taking control so it’s […]
Ecommerce Essentials – Analyze User Data & Keep Testing!
The internet, user behavior and buying habits are in constant change. Most website owners do not use the free—and very detailed—statistics available to analyze their customer behavior, preferences and the products they buy. Using this free data such as your ecommerce admin statistics and your server logs (hosting account stats) will present you with key information enabling you to […]
Ecommerce Essentials – Conversion. Conversion. Conversion.
No Conversions = No Business! Once high quality traffic lands on your website you need to convert this into paying customers. Conversion really is the difference between a good and bad website. It’s the difference between profits and losses. What is your Call to Action or Most Wanted Response? Let’s be clear – with an ecommerce website, you […]
Ecommerce Essentials – Content Is Key!
The use of poor content including headlines, product descriptions, font styles, colors, etc, on a website can massively reduce sales. Incorrect spelling (typos), poor grammar, uninspired and feature focused product descriptions all written in a boring style determine whether a customer stays (sticks) or leaves your website. To reiterate, you have approximately 5–7 seconds (maximum) to capture your prospect’s […]
Ecommerce Essentials – Improve Usability & Keep Visitors On Your Site!
On entering your website you have approx 5–7 seconds to hold your visitors’ attention or they will ‘bounce’ and will leave before clicking to another page. Less than one person in every 100 visitors to the average ecommerce website will buy! Increasing this visitor-to-sale conversion rate is all about usability and a simple conversion path. This includes everything […]
Tips for PPC Landing Page Optimization
Whether you’re building out a new set of landing pages or revamping existing ones for your ecommerce PPC campaign, optimizing your landing pages can help promote better conversion rates. The art of landing page optimization depends on a number of variables. Two of the most contingent variables are what it is you’re offering (e.g. expensive […]
Ecommerce Checkout Pages for Optimum Conversions
Ecommerce Checkout. Ecommerce Cart. Ecommerce Conversions. Continuing from ‘Conversion’, a short and smooth checkout process is crucial for maximizing orders. As we now know, Cart Abandonment is a huge problem for ecommerce websites. The need to eliminate checkout resistance and consequently reduce cart abandonment rates is of prime importance, and this alone can mean the […]