When it comes to website conversion, the most crucial page to consider for optimization is the homepage. So your ecommerce site homepage should have all the necessary elements that help to build user trust and increase the conversion rate of your website. In this article, I’ll write about 5 of the best practices that will help to improve your website conversions rate in 2020.
1. Demonstrate website security
As we all know ecommerce security is the key concern of every person. There are many cases of internet fraud that have been happened. Customers scared of their personal information used for any illegal purpose. 17% of customers cancel orders due to a lack of trust. So the first thing is to show customers that your site is secure.
You can display your security seals in your website footer. Or give a link that takes your customer to your website security provider. This will give a satisfaction t your customers. And one more thing you must have an SSL certificate. This will also satisfy your customers. You should reassure your customers that their personal and financial details are secure with you.
2. Make your search bar stand out
A prominent search bar is accessible for customers and boosts business. The search bar makes it easy for customers to get what they actually want. A prominent search bar on your homepage will provide the visitor’s ease to find what they exactly want. In today’s busy life, everyone wants a shortcut to save time.
So it’s the best approach to saves the customer’s time, and to boosts your e-commerce website. And search bar should be present on your all website pages not only on the home page. So a search bar that dives a direction to its customers will also lead to more purchases. This should be considered by every web site development company.
3. Add product images to categories
Like your website, the home page is the representation of your website. And categories that show on the first page of your websites give an overview of an e-commerce store to your customers. So you need to add attractive images in those categories. Customers on your website want to see what type of products you are selling, and the product image that attracts them more they explore it. And customers explore their desired product.
So the developers should work on images. Always use good quality images because they represent our product category. Moreover, you could use thumbnails images for your main product category. A high quality and relevant category thumbnail image will definitely increase your ecommerce conversions.
4. Display key information first and foremost
When customers visit a website, first of all, they want to know some basic information about the brand. So this is the best approach to add the necessary information on the homepage of your e-commerce store. This information includes shipping and returns policies. This information helps customers to make a decision whether to purchase form you or not? Place the key information in the top section of the website homepage.
Key information should be short and easy that the customer can easily understand. And 67% of the customers first check your return policy and then order. So the website Development Company should keep this point in mind.
5. Add further information in the footer
In most websites, it’s very common to add further information in the footer of the website. Because it prevents the website to become more crowdie. Customers avoid visiting the busy website. And homepage is the main page of the website so it’s better to add further information in the footer in the form of links that will navigate to other web pages. It’s also the best approach for users with a better experience. Is will also crease your website usability and remove the barrier that stops customers from purchases.
Over to you
Designing a conversion friendly homepage is not easy, you will need to continuously apply and test the best practices until it reach to your conversion goal. You can start with the strategies discussed in this article. What are the other best practices you are following in 2020? Do let us know in the comment below.