SEO should be an important part of your company’s marketing strategy. According to SEO Statistics in 2019, 39% of all global e-commerce traffic comes from search. So you can have the most beautiful, easiest-to-use website in the world, but if no one can find it, then why you put efforts to create it? We provide 12 reasons why your e-commerce business should invest in SEO.
Some people doubt the effectiveness of SEO, and it is usually those who do not know how to do it, or who have been fooled by dishonest contractors. If specialists do SEO correctly, you can easily observe that your website rises higher in the search engine ranking. And it makes your website much more accessible to your target audience. After all, the higher your web resource, the easier it is to find you on the Internet. Search engines are constantly updating and refining the algorithms they use to rank web pages, so SEO is constantly changing, but is not going to disappear anywhere.
1. Website promotion is constantly evolving and therefore it is important to implement changes
It is clear that search algorithms and results have changed over the past few years and continue to change. Currently, there are two Google algorithms that are particularly interesting to us on this topic – Penguin and Panda. Penguin focuses primarily on the quality of incoming links. This update reveals websites that use rental links from link brokers, link farms, and websites that do not follow Google’s recommendations for webmasters.
Many websites that used black SEO methods were severely punished and ruthlessly thrown out of the search results. Another algorithm that can also have a critical impact is Google Panda. It focuses on the quality of the content of your website. Therefore, if you have copied, hidden, junk or low-quality content on your website, then it is likely that your website will not see high positions in the results.
What are we talking about? This means that if you are not aware of the latest changes in the work of search algorithms, if you are not familiar with their principles at all, but you want to be in the top, this is a good reason to turn to professional SEO optimizers.
2. SEO helps your e-commerce business stay in the top
Website promotion is not something you can do once and forget. Since search engines are constantly updating their algorithms, this automatically means that you must regularly update your website to meet their requirements. It also means that you have to pay a lot of attention to this issue. If you have no time and experience for it, you can hire specialists who will do it for you.
3. SEO helps maintain brand visibility and recognition
As we have already mentioned, website promotion is vital for ensuring high positions in search results. Using promotion, you maintain the visibility and the awareness of your target audience. Even if they do not buy your products right now, they will see you and note you.
4. Website promotion is flexible and provides good value for money
SEO is not the exclusive prerogative of large companies with a large budget. A company of any size, even with a small budget can benefit from SEO. Website promotion is very flexible and you can do more or less in accordance with what you can afford. It provides an excellent return on investment, guaranteeing a positive result, even for small advertising campaigns.
5. People are already looking for your products or services on the Internet
As more people have instant access to the Internet, the number of people who are looking for products and services on the Internet will continue to grow. Your customers are looking for you on the Internet, so you need to make it easier for them to find you there.
6. If you do not promote your website, your competitors will certainly promote theirs
Most likely, your competitors are already using website promotion. And if your website is not easy to find on the Internet, then these same customers will not be yours, that is, they will go to your competitors. Just as you are competing for the same customers, you also need to compete for a place on the first page of the search results.
7. Local SEO improves engagement, increases traffic and conversion rates
The development and growing dominance of mobile traffic has led to the fact that local search has become the main component of the success of small and medium businesses.
Local SEO is aimed at optimizing your digital devices for searching in a particular area, so that people can find you easily and quickly, thus becoming one step closer to conversion.
Local optimization efforts are focused on specific cities, districts, even countries, with the goal of creating a viable environment for conveying brand information at the local level.
SEO professionals achieve this by optimizing the website brand and its content, including local links and backlinks, as well as local search ads related to the location of the business and the business sphere in which the brand is represented.
In order to build strong contacts with users at the local level, SEO specialists should, first of all, optimize brand information in Knowledge Graph panel, Google My Business listing, and on their business pages on social networks.
Well-versed SEO specialists also pay attention to user reviews on Google, as well as on other websites such as Yelp, Home Advisor and Angie’s List (among others), depending on the business.
8. Understanding SEO helps to see the world of the Internet better
In an ever-changing environment, which is the World Wide Web, as new changes take effect, keeping on top is not an easy task. Staying on top in the SEO world means to follow the key changes that occur in the search world again and again. Understanding the Internet environment, including knowledge of tactics that other local, similar companies and competitors use, will always benefit the brand.
9. SEO is relatively inexpensive
Of course, SEO costs money. All the best costs money, doesn’t it?
But SEO is a relatively cheap strategy in the great scheme of things, and the return is likely to be significant in terms of the total profit and profit of the brand.
Investing in SEO is not a marketing expense, but a real business investment. Qualitatively implemented SEO will keep the business afloat for many years. And, like many things in life, it will become better, the more attention you will pay for it.
10. SEO is a long-term strategy
SEO can have a noticeable effect already in the first year of implementation. And the effect of the work done will be noticeable for many more years.
True, it is best to pay close attention to the changes and trends, as the market is constantly evolving. But the website can become better even without a lot of serious recommendations for optimization, by implementing proven SEO practices, if this is a bona fide website with a convenient user interface.
And the more time, effort and budget you give to achieving this goal, the longer your website will remain a worthy contender in its niche in the market.
11. SEO opens up new opportunities
High-quality SEO optimization always finds and uses new opportunities that help brands not only to be discovered but also to stand out among others.
Quality SEO means full immersion of the SEO team in everything related to the brand. The better the audience understands the brand, the more opportunities for its development you can find. The same we can say about SEO.
12. If you are not on the first page, you will not receive a click
In the world of SEO, it is not a secret that if you are not on the first page of the search, your battle for organic search is probably lost.
Recent studies have shown that about 40% of all clicks to a website are made on the first three results.
What does it mean?
If you are not on the first page of search results, your task is to be there.
Implementing strong, high-quality SEO on the website and digital resources always benefits the brand and its marketing efforts.
SEO optimization is called the marketing technique of the “new century”, but you need it to make your brand recognizable on the web here and now, especially when competition continues to grow.