Another year has finally kicked off and so should your new campaigns. Among those that you should take advantage of is social media as it can definitely boost your brand. But only if you can pull it off strategically.
About 4 in 10 internet users confirm that they are following the social media profiles of their favorite brands. They will be a constant audience in these brands social media campaigns, and can even be secondary marketing channels as it will be easy for them to share your campaigns if they are worth the share.
Understanding the impact that a good social media strategy can bring about for your brand, here are 12 effective tips from us that can help you out in coming up with positive results that you can achieve:
1. Start raising the bar on your approach
You should first start by recognizing the need for you to take this seriously and in a whole other level. You are bound to be doing some form of social media marketing at present, but that the goal takes it up a notch or two.
You should do this by implementing research initiatives that will boost your social media campaign. You should also keep in mind the following:
- Understand the information process that your audience goes through so you can craft your campaigns around it.
- Dig deeper into the drivers of your audience’s motivation so you can tap them with your social media campaigns,
- Put social media into consideration when you create your content plan.
The key is to make your approach more targeted, and more methodological. With that, it is more likely to bring about positive results.
2. Manage your task flow
To ensure that your social media campaigns can be executed smoothly, you should keep all the activities organized. Come up with a workflow that takes into consideration all the necessary activities, and that you should track everything from conception to execution.
If your task flow is organized, you are more likely to come up with campaigns that are well-crafted, helping you achieve your goals.
3. Watch out for trending topics
You should be keen on knowing what the hot topics online are. Being in the know allows you take leverage on these topics, boosting your own social media campaign. Of course, it will be great if your own campaign becomes a trending topic, but at the very least, you should at least try to strategically make use of trending topics as an element of your social media campaigns.
4. Utilize hashtags
Since hashtags are huge in the world of social media, you should integrate its use across your social media campaigns. But for hashtags to be effective, they should be well-thought of.
Your hashtags should be catchy, should have meaning, and should stand out. It should be something that can entice use on its own.
When pulled off correctly, hashtags can help you engage your audience effectively. Furthermore, you can use it to track your audience and those that your audience can participate with your hashtags so that they too can be part of your audience.
With all these, it is therefore understood that hashtags should form part of your social media strategy.
5. Develop a better content creation
In 2019, content will continue to be the king of modern-day marketing. It is, therefore, necessary that you boost your social media strategy through the use of winning content.
Social media allows for multiple types of content which include:
- Articles or textual posts
- A combination of any of these three.
The purposeful and strategized use of the content on social media is a great strategy in itself. Boosting your social media campaign with your content on other channels is another one.
“Content strategy an essential step to make sure that campaign brings you a return of investment.” Content can definitely help you achieve a lot so it is essential for you to come to utilize it to its fullest.
6. Create killer call-to-action
The effective use of call-to-action is a strategy that exists across marketing channels. The ability to drive your audience to your desired action is a strategy that you should learn to develop through CTAs.
Within the realms of social media, your calls-to-action are limited mainly to your content as you cannot command the back-end of these platforms to enable you to come up with CTA buttons. You should then integrate persuasive CTAs within your content so that you can lead your audience to your desired actions.
On the other hand, you can boost your social media channels by ensuring that you have CTAs in your site that is dedicated to leading your website visitors to connect to your social media accounts. This way, your social media campaigns will have more audience, enabling them to bring about better results than ever before.
7. Customize your social media images
Images are just one of the forms of content that you can utilize for your social media channels. An excellent way for you to boost the use of images is to customize them in such a way that your audience can recognize your brand for it.
For starters, make sure that your brand has an identifiable logo that can be present in your images. Your brand awareness can increase by doing so.
You can also standardize the style of your infographics and illustrations so that you can be made known for your particular style. It’s all about being consistent with your style and being recognized for it.
8. Optimize for mobile
One of the cores of search engine optimization in 2018 is optimizing for mobile. While this mainly affects your website, you should also apply changes that affect your social media strategy.
Many websites can drive their users to their social media profiles through dedicated buttons. If your site is not optimized for mobile, these buttons may not be visible. You can make use of themes that have sidebars that are dedicated to social media buttons, allowing them to be prominent on your mobile website. Furthermore, this style adjusts to the screen size of your viewers, making them look great while retaining functionality, across various devices.
9. Engage and grow your audience
Your social media strategy is a great tool not only engaging your current audience but also to effectively grow your total audience. It will be easy for you to tap the individual networks of your audience through some proven tactics such as coming up with contests where your users would share your page or your posts for them to have a chance to win a prize.
With each audience that spreads the word of your social media profiles, your audience expands exponentially, allowing you to command a huge following who will then be on the receiving end of your social media campaigns.
With that, practice the use of these tactics to not only engage your audience but with the motivation to increase your following.
10. Pay attention to analytics
While the need for research has been brought about by the first point which aims to take your social media marketing to the next level, what was not mention was the need for analytics.
Analytics plays a key role in making sure that you come up with data-driven strategies. The basic analysis is being able to determine the exact demographic profile of your audience. Another is psychographic which makes entails your audience’s behavior, attitudes, and actions. Tapping this knowledge gives you a deeper understanding of your audience, allowing you to come up with more compelling marketing campaigns across platforms.
Various social media tools can help you easily take analytics in your hand. So take your time checking which among the many tools can help your specific needs.
11. Choose the right social channel
While it is best to have a presence in as many social media channels as you can, you may not have enough resources available to manage all of them at the same time effectively. If that is the case, make sure that you carefully identify which social media channel can help you achieve your social media marketing goals more effectively.
Of course, some social media channels are more known for specific forms of content, and you should match this with what kind of content to reach the right target market.
12. Level up your skills
Finally, to boost your total social media marketing strategy, you should also improve yourself. If you’re not great with illustrations, give it a go for your learning goals for the year. If you’re not that adept with videos, then study it or ask help to a video production company.
It won’t do you right if you settle with what you’re good at. You must grow so that your brand can grow with you.
Grow your brand in 2019 with a strong social media marketing strategy
For time and time again, social media has proven to be a useful platform for modern-day marketing. With its strategic use, you can take your brand to the next level. With the 12 tips above, you are 12 steps closer to being able to do just that and more.