The eCommerce Success Kit is not a real thing, but there are things that every company can use to create a kit of their own to nearly guarantee success for them in the long term.
While there are many considerations to make, each of the six items below should be put in place to make sure that the eCommerce site has the best chance of success.
1. Great Artwork
Simply offering the catalog for the company is not enough to entice people to shop on the site. The must look good, and it must also be a place where people want to shop. The shopper who sees great artwork and feels comfortable in the space is more likely to buy and come back.
While SEO may not seem like something that people use to make their web store successful, it is often the tipping point in a wise campaign that allows the customer to find the business through web searches.
Every description of a product on the site must be optimized for search engines. Also, the captions and titles for the pictures on the site must create web search results that are going to give the site a better chance of being found online.
The company that is most successful at this is Amazon. Their products usually come up on web searches before anything else.
3. Payment Options
Customers need to be given multiple ways to pay for their purchases. If they feel like they are being forced into a payment that they are not comfortable with or cannot do, they are not going to be buying from the site now or in the future.
Giving the customer multiple ways to pay through online services, credit cards, debit cards and e-checks ensures that the customer is going to feel comfortable using the site. Otherwise, the customer is going to go somewhere where they have all of these options.
4. Shipping Options and Order Fulfilment
When customers need to send a product as a gift, get the item overnight or have the item go to a place that is not their home address, they must have these choices. Without these choices, customers feel like they should have left the house to make the purchase. The shipping options keep people on the site or force them to go somewhere else.
5. Organization and Responsiveness
The organized web store is the only web store people are going to want to use. Just as poorly-merchandised stores are not the stores people want to shop in, the disorganized web store is the one people don’t want to bother to use.
Putting every item in the right categories, making the categories easy to read and making the store searchable makes it much easier to use.
6. Great Prices
The best web store in the world cannot survive high prices. Having competitive pricing is the only way to keep people coming back for the nice catalogue and shipping choices.
Companies like Amazon, eBay and half.com have all used these tips to make their websites profitable, and these same tips will work for any other business when they are put into practice.
Jason Kane is a professional blogger who has worked in eCommerce for the last five years. He currently writes for Webgistix and recommends them for all your online order fulfillment needs to further your success.